We have gathered some must-see tours to enjoy the capital of São Paulo with your partner.

During the São Paulo GP, the Sheraton São Paulo WTC is the ideal accommodation for those seeking convenience, sophistication, and a complete experience. Strategically located with easy access to the Interlagos Circuit, the hotel offers comfortable suites, high-level gastronomy, and special packages for motorsport fans.

With the arrival of 2026, companies from various sectors are planning their kick-offs and conventions in advance. The WTC Events Center stands out as the top choice for such events, offering a strategic location, robust infrastructure, specialized technical partners, and special conditions for January.

Events featuring competitive dynamics, such as poker and chess, are gaining traction in the corporate environment by promoting engagement, interaction, and the development of strategic skills. This format transforms traditional meetings into participatory and memorable experiences. The content shows how these initiatives expand event potential and create new opportunities for companies and organizers.

July marks the midpoint of the year and is an excellent time for strategic reflection. Meeting your team in person helps align goals, spark ideas, and strengthen organizational culture. The WTC Events Center offers the ideal space for productive gatherings, with complete infrastructure and an inspiring environment.

Companies that want to increase employee engagement and motivation need to consider a few important points. Planning meetings, feedback, and even listening to employees during decision-making processes are essential for those who want to achieve a healthy and more productive organizational culture.

Sheraton São Paulo WTC Hotel is a finalist in the 2025 Caio Award in the category “Hotel with Large-Scale Event Space.” Additionally, João Nagy, CEO of the WTC Events Center, is nominated for the Grand Prix Caio Award, highlighting the group's ongoing commitment to excellence, innovation, and leadership in the events industry.

As São Paulo celebrates its 471st anniversary, we highlight the city’s evolution and the modern transformation of Brooklin — home to Sheraton São Paulo WTC. In addition to showcasing the hotel’s features, the article presents key nearby attractions like the Cable-Stayed Bridge, Parque do Povo, and cultural and business institutions, reinforcing the strategic location for both leisure and business travel.

Holidays and nearby periods can become strategic allies in corporate event planning. With less competition for dates, greater schedule flexibility, and better operational conditions, companies can optimize costs and enhance the participant experience. This content explains how to use these dates strategically and how the integration between hotels and event centers boosts results.

Event activations are essential strategies to connect brands and people through experience. By using sensory elements, technology, personalization, and co-creation, it's possible to engage audiences in memorable ways. The WTC Events Center offers the ideal structure to create creative and impactful activations.