The second semester represents a strategic moment to review goals, adjust priorities, and strengthen team alignment. Companies that dedicate time to analyzing results and reorganizing decisions respond more effectively to market changes. This content explores how strategic meetings and in-person gatherings contribute to productivity, focus, and stronger corporate performance.

The events industry is transforming, driven by technology, ESG practices, and demands for personalized experiences. The projected growth for 2025 presents major opportunities but requires professionals who are prepared, adaptable, and aligned with new market demands.

São Paulo is an amazing destination for families with kids — as long as the itinerary is well planned and the accommodation supports the experience. Sheraton São Paulo WTC offers a strategic location, family-friendly structure, and easy access to the city’s main children’s attractions. This guide shows how to enjoy a stress-free and memorable vacation in São Paulo with kids.

Corporate hospitality has evolved to meet the new demands of business travel. Executives visiting major centers such as São Paulo are looking for more than accommodation. They value personalized services, functional comfort, and strategic locations that optimize their work routines. This content explores the main factors influencing executives when choosing hotels and shows how Sheraton São Paulo WTC Hotel positions itself in this landscape.

July marks the midpoint of the year and is an excellent time for strategic reflection. Meeting your team in person helps align goals, spark ideas, and strengthen organizational culture. The WTC Events Center offers the ideal space for productive gatherings, with complete infrastructure and an inspiring environment.

Corporate events are no longer limited to the day of the program itself. Today, companies aim to create communities that continue generating relationships, networking, and content exchange long after the event ends. This content explores how to strengthen post-event connections and transform in-person experiences into long-term relationships.

When we think of events, we often picture lectures, congresses, and conventions — but the reality can be much more creative and …

Companies aiming for more strategic outcomes in 2026 have already started booking their corporate events in advance. This approach secures access to the best dates, allows better financial and operational planning, and enables the creation of more complete experiences. In this article, you’ll understand why early booking has become a key competitive advantage in the corporate events market.

Corporate meetings with smaller groups are gaining prominence within companies because they encourage strategic discussions, engagement, and more efficient decision-making. This format allows greater proximity between participants, more flexibility in organization, and environments better suited for collaboration. The content explores how intimate gatherings complement large corporate events and strengthen organizational dynamics.

Event activations are essential strategies to connect brands and people through experience. By using sensory elements, technology, personalization, and co-creation, it's possible to engage audiences in memorable ways. The WTC Events Center offers the ideal structure to create creative and impactful activations.