Bleisure travel during São Paulo's winter has become a growing trend among professionals who want to combine business trips with leisure experiences. With its strategic location, exceptional dining, comfort, and direct connection to the WTC Events Center, Sheraton São Paulo WTC Hotel provides the ideal setting for balancing productivity and well-being throughout every stay.

Running an efficient team meeting requires planning, respect for participants' time, and a suitable environment. Studies show that poorly organized meetings hinder productivity. With a professional and comfortable setting, such as that offered by the WTC Events Center, meetings can become truly productive and strategic gatherings.

Modular events make it possible to combine keynote sessions, workshops, meetings, exhibitions, and networking experiences within the same venue. This flexibility optimizes infrastructure, enhances the attendee experience, and expands programming possibilities. Learn how modularity contributes to more dynamic and efficient corporate events.

The events sector has a significant environmental impact, but sustainable practices are becoming essential. The WTC Events Center integrates ecological governance actions, including waste management and conscious use of resources, promoting more responsible events aligned with audience and sponsor expectations.

The city of São Paulo continues to lead as Brazil’s top hub for corporate innovation, hosting major events in technology, telecom, digital security, and business transformation. Between October and November 2025, the WTC Events Center welcomed the most prominent industry gatherings, reinforcing its role as one of the country’s most complete business complexes, offering flexible infrastructure, integrated operations, and expert service.

The presence of women in the events industry continues to grow and strengthens leadership, strategic management, and innovation within the market. Women work across different areas, from planning to directing major projects, helping raise quality standards and broaden perspectives within organizations. This content analyzes female leadership, progress in management roles, and the challenges that still shape the evolution of the sector.

Creating a truly sustainable event goes far beyond reducing paper use or replacing disposable materials. Strategic planning, choosing committed partners and managing resources efficiently are essential to reducing environmental and operational impacts. In this article, we show how small decisions can generate significant results without compromising the participant experience.

When organizing an event, the details matter—a lot. They directly impact the experience of attendees and make the event memorable for its …

Accurately predicting event attendance is impossible, but reducing uncertainty is entirely achievable. By analyzing data, monitoring audience interest, and maintaining flexible planning, organizers can make more strategic decisions and create events that align with market expectations. This article presents practical strategies to forecast attendance with greater confidence.

Celebrating Those Who Make Great Gatherings Happen