The events industry is transforming, driven by technology, ESG practices, and demands for personalized experiences. The projected growth for 2025 presents major opportunities but requires professionals who are prepared, adaptable, and aligned with new market demands.

São Paulo is an amazing destination for families with kids — as long as the itinerary is well planned and the accommodation supports the experience. Sheraton São Paulo WTC offers a strategic location, family-friendly structure, and easy access to the city’s main children’s attractions. This guide shows how to enjoy a stress-free and memorable vacation in São Paulo with kids.

Corporate hospitality has evolved to meet the new demands of business travel. Executives visiting major centers such as São Paulo are looking for more than accommodation. They value personalized services, functional comfort, and strategic locations that optimize their work routines. This content explores the main factors influencing executives when choosing hotels and shows how Sheraton São Paulo WTC Hotel positions itself in this landscape.

When organizing an event, the details matter—a lot. They directly impact the experience of attendees and make the event memorable for its …

Accurately predicting event attendance is impossible, but reducing uncertainty is entirely achievable. By analyzing data, monitoring audience interest, and maintaining flexible planning, organizers can make more strategic decisions and create events that align with market expectations. This article presents practical strategies to forecast attendance with greater confidence.

When we think of events, we often picture lectures, congresses, and conventions — but the reality can be much more creative and …

Companies aiming for more strategic outcomes in 2026 have already started booking their corporate events in advance. This approach secures access to the best dates, allows better financial and operational planning, and enables the creation of more complete experiences. In this article, you’ll understand why early booking has become a key competitive advantage in the corporate events market.

Corporate meetings with smaller groups are gaining prominence within companies because they encourage strategic discussions, engagement, and more efficient decision-making. This format allows greater proximity between participants, more flexibility in organization, and environments better suited for collaboration. The content explores how intimate gatherings complement large corporate events and strengthen organizational dynamics.

Sheraton São Paulo WTC Hotel offers a live music program that turns happy hours in Berrini into unique experiences. From Monday to Thursday, guests and visitors can enjoy piano and vocal performances in the hotel lobby, in an elegant and welcoming atmosphere.

Today, we want to begin this journey by sharing a bit about the place that is a true landmark for events, the …