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WTC

Insights Hub

Want to stay updated on news, innovations, information, and market trends - about the city of São Paulo, the world of events, hospitality, and everything happening at WTC Events Center? Then don't miss the bi-weekly articles on our Insights Hub blog.

Público interagindo em evento corporativo no Sheraton São Paulo WTC, simbolizando o poder dos encontros e das conexões humanas.

More than just a hotel, Sheraton São Paulo WTC is a place where inspiring encounters turn into lasting connections. Led by João Nagy, the complex reinforces its purpose of uniting hospitality, innovation, and human values in every event held there.

Sheraton São Paulo WTC em dia ensolarado, com hóspedes relaxando e vista urbana ao fundo.

Sheraton São Paulo WTC is the ideal choice for anyone looking to extend their vacation mood or turn any weekend into a moment of full relaxation. With the possibility of late check-out, a swimming pool, Sunday breakfast with characters, and proximity to major events, the hotel offers comfort, leisure, and convenience — for both locals and visitors to the city.

Evento corporativo em grande plenária no WTC Events Center em São Paulo.

The corporate events market continues to grow in Brazil, especially in São Paulo, the country’s main hub for the sector. In this scenario, the WTC Events Center stands out through its combination of versatile infrastructure, technology, integrated operations, and strategic location. This content highlights the features that make the complex a reference point for corporate events of different formats and sizes.

July marks the midpoint of the year and is an excellent time for strategic reflection. Meeting your team in person helps align goals, spark ideas, and strengthen organizational culture. The WTC Events Center offers the ideal space for productive gatherings, with complete infrastructure and an inspiring environment.

Participantes interagindo em evento corporativo no WTC Events Center após palestra.

Corporate events are no longer limited to the day of the program itself. Today, companies aim to create communities that continue generating relationships, networking, and content exchange long after the event ends. This content explores how to strengthen post-event connections and transform in-person experiences into long-term relationships.

Mulher na piscina aproveitando Day Use do Sheraton São Paulo

São Paulo, with its fast-paced life and intense routine, can be a challenge when it comes to finding moments of tranquility. However, …

Executivos reunidos em um evento presencial no WTC Events Center, interagindo em ambiente moderno e colaborativo.

The value of in-person meetings lies in their ability to create real connections, close deals, and strengthen organizational culture. Even in a digital era, face-to-face meetings remain a strategic asset for companies that aim to grow consistently. The WTC Events Center offers the ideal structure to turn these moments into real outcomes.

Evento corporativo realizado durante o Carnaval no WTC Events Center, com ambiente profissional e público em networking.

Carnival, one of Brazil’s most iconic holidays, offers a strategic window for corporate events. In cities like São Paulo, where activity continues during the extended holiday, this period allows for trainings, conventions, and business meetings with greater flexibility. This article explores how companies can stand out by embracing this moment and how WTC Events Center is equipped to meet high-performance demands, even during off-peak dates.

WTC Events Center é o seu QG na Copa do Mundo

Organizing an event on a game day requires strategy. You need a venue that is convenient for everyone, offers reliable internet, and …

Espaço interativo com tecnologia e ambientação sensorial durante evento corporativo no WTC Events Center.

Event activations are essential strategies to connect brands and people through experience. By using sensory elements, technology, personalization, and co-creation, it's possible to engage audiences in memorable ways. The WTC Events Center offers the ideal structure to create creative and impactful activations.