Choosing the right partners is crucial to the success of a corporate event. Technology, catering, content production, and operations must work together seamlessly to ensure quality, flow, and consistency. This content shows how strategic partners impact the audience experience and highlights partners such as Sala R1, Expo Telecom, Atta Gastronomia, and SIG within the WTC Events Center ecosystem.

The events industry is transforming, driven by technology, ESG practices, and demands for personalized experiences. The projected growth for 2025 presents major opportunities but requires professionals who are prepared, adaptable, and aligned with new market demands.

São Paulo is an amazing destination for families with kids — as long as the itinerary is well planned and the accommodation supports the experience. Sheraton São Paulo WTC offers a strategic location, family-friendly structure, and easy access to the city’s main children’s attractions. This guide shows how to enjoy a stress-free and memorable vacation in São Paulo with kids.

Corporate hospitality has evolved to meet the new demands of business travel. Executives visiting major centers such as São Paulo are looking for more than accommodation. They value personalized services, functional comfort, and strategic locations that optimize their work routines. This content explores the main factors influencing executives when choosing hotels and shows how Sheraton São Paulo WTC Hotel positions itself in this landscape.

Planning and productivity are closely connected in the corporate environment. Kick-off meetings are essential for aligning teams, setting goals, and establishing clear timelines. Well-structured venues like the WTC Events Center enhance collaboration and the outcomes of these meetings.

Modular events are transforming corporate planning by enabling multiple formats within the same venue. The combination of plenary sessions, workshops, breakouts, and networking areas creates more dynamic, personalized, and efficient experiences. This content explains how to structure this event model and why modularity has become an important strategy for companies and organizers.

When we think of events, we often picture lectures, congresses, and conventions — but the reality can be much more creative and …

Companies aiming for more strategic outcomes in 2026 have already started booking their corporate events in advance. This approach secures access to the best dates, allows better financial and operational planning, and enables the creation of more complete experiences. In this article, you’ll understand why early booking has become a key competitive advantage in the corporate events market.

Corporate meetings with smaller groups are gaining prominence within companies because they encourage strategic discussions, engagement, and more efficient decision-making. This format allows greater proximity between participants, more flexibility in organization, and environments better suited for collaboration. The content explores how intimate gatherings complement large corporate events and strengthen organizational dynamics.

In-person meetings held outside the office, such as in cafés and hotels, boost productivity and foster creativity. Research indicates that this change of setting improves focus, strengthens professional relationships, and generates up to 20% more innovative ideas, making meetings more effective.