Today, we want to begin this journey by sharing a bit about the place that is a true landmark for events, the …

The event industry is undergoing transformation, and 2026 promises to solidify new practices in the sector. With a focus on immersive experiences, sustainability, relevant content, strategic partnerships, and purposeful gastronomy, the WTC Events Center is embracing these trends to deliver more impactful events aligned with the expectations of brands and audiences.

Memorable corporate events are those that evoke real sensations in participants. Safety, comfort, care, emotional connection, and ongoing engagement are essential pillars to turn gatherings into impactful experiences. In this article, you'll discover the key feelings every event participant should experience — and why they define the event’s success.

The location of the event is essential to ensure its success, impacting participants' experience, brand visibility, and logistics. Strategic venues like the WTC Events Center offer easy access, complete infrastructure, and proximity to essential services, providing convenience and satisfaction to guests.

São Paulo, the largest city in Brazil and an influential hub in Latin America, is a global epicenter of events, tourism, and hospitality. With world-class infrastructure and a variety of events, the city attracts millions of tourists annually, driving both the local economy and Brazil's international projection.

In 2025, we held two of our biggest events at the WTC Events Center — Mulheres de Eventos and MICE Meeting. The flexible structure, prompt service, and prime location made all the difference in the success of our deliveries. We highly recommend the venue as a strategic partner for events of all sizes.

WTC Events Center stands out as the top choice for kick-offs and conventions at the start of 2026. Companies in tech, healthcare, finance, and industry are securing their dates early, taking advantage of the venue’s complete infrastructure, prime location, and exclusive offers for January events.

Invest in a space that inspires results and engagement. Contact us and discover how the WTC Events Center can take your strategic meetings to the next level!

We have gathered some must-see tours to enjoy the capital of São Paulo with your partner.

During the São Paulo GP, the Sheraton São Paulo WTC is the ideal accommodation for those seeking convenience, sophistication, and a complete experience. Strategically located with easy access to the Interlagos Circuit, the hotel offers comfortable suites, high-level gastronomy, and special packages for motorsport fans.