Gastronomy and tourism at events can transform corporate gatherings into more complete and memorable experiences. Menus, services, accommodation, location and opportunities to explore the destination all contribute to how participants perceive a brand. When these elements are incorporated into the planning process, the event expands its potential for connection, relationship building and the creation of positive memories.

Planning a corporate event on a controlled budget doesn’t mean giving up excellence. By setting clear priorities, choosing venues with integrated solutions, and relying on strategic partners, it's possible to reduce costs without compromising the quality of the experience. In 2026, success lies in smart planning and a focus on what truly matters — and WTC Events Center is the ideal partner on this journey.

São Paulo, the largest city in Brazil and an influential hub in Latin America, is a global epicenter of events, tourism, and hospitality. With world-class infrastructure and a variety of events, the city attracts millions of tourists annually, driving both the local economy and Brazil's international projection.

In 2025, we held two of our biggest events at the WTC Events Center — Mulheres de Eventos and MICE Meeting. The flexible structure, prompt service, and prime location made all the difference in the success of our deliveries. We highly recommend the venue as a strategic partner for events of all sizes.

WTC Events Center stands out as the top choice for kick-offs and conventions at the start of 2026. Companies in tech, healthcare, finance, and industry are securing their dates early, taking advantage of the venue’s complete infrastructure, prime location, and exclusive offers for January events.

Hospitality has become a strategic differentiator in the corporate events sector. More than infrastructure, companies now seek complete experiences that integrate events and hotel services. This connection reduces operational complexity, improves logistics, and enhances perceived value. This content shows how the integration between convention centers and accommodations directly impacts event quality and results.

August was a month of major connections at WTC Events Center, with events covering technology, security, agribusiness, supply chain, watchmaking, wine tourism and gastronomy. Throughout the month, the venue brought together professionals, companies and leaders for experiences focused on knowledge, business and new opportunities.

Choosing the ideal venue for your corporate event goes beyond square footage or location. In this strategic checklist, you’ll find 7 essential — and often overlooked — criteria that directly impact the event's success. Functionality, built-in infrastructure, comfort, location, technical support, versatility, and experiential potential are key differentials that elevate execution and ensure real impact. Learn how WTC Events Center brings all these elements together with excellence.

We have gathered some must-see tours to enjoy the capital of São Paulo with your partner.

During the São Paulo GP, the Sheraton São Paulo WTC is the ideal accommodation for those seeking convenience, sophistication, and a complete experience. Strategically located with easy access to the Interlagos Circuit, the hotel offers comfortable suites, high-level gastronomy, and special packages for motorsport fans.