WTC

Insights Hub

Want to stay updated on news, innovations, information, and market trends - about the city of São Paulo, the world of events, hospitality, and everything happening at WTC Events Center? Then don't miss the bi-weekly articles on our Insights Hub blog.

Desfile Camargo Evolution

The WTC Events Center, located in the heart of São Paulo, is the ideal venue for fashion shows and collection launches. With a complete infrastructure, advanced technology, and efficient logistics, the space offers elegance and convenience for exhibitors and guests, ensuring memorable events.

Mesa elegante com menu personalizado em evento corporativo no Sheraton São Paulo.

With the growing demand for end-of-year celebrations, Sheraton São Paulo stands out as the ideal destination for corporate and social events. Flexible, creative gastronomy — crafted by Atta and SIG Gastronomia — offers tailor-made menus, special pairings, and experiences that adapt to different styles and group sizes. A hotel that transforms every party into a unique, elegant, and fully personalized gathering.

Profissionais em evento corporativo moderno, com ambiente confortável, iluminação equilibrada e espaços de convivência integrados.

In 2026, corporate events are no longer just about agenda and content. Mental health, ESG, and immersive experience have become decisive criteria in choosing venues and suppliers. Corporate education, HR, and business leaders now see in-person gatherings as strategic tools for strengthening organizational culture.