Phone-free events are growing worldwide, highlighting the value of in-person experiences. Discover what this trend can teach B2B events about connection, interaction and the strategic use of technology.

Planning a corporate event on a controlled budget doesn’t mean giving up excellence. By setting clear priorities, choosing venues with integrated solutions, and relying on strategic partners, it's possible to reduce costs without compromising the quality of the experience. In 2026, success lies in smart planning and a focus on what truly matters — and WTC Events Center is the ideal partner on this journey.

Companies that want to increase employee engagement and motivation need to consider a few important points. Planning meetings, feedback, and even listening to employees during decision-making processes are essential for those who want to achieve a healthy and more productive organizational culture.

Sheraton São Paulo WTC Hotel is a finalist in the 2025 Caio Award in the category “Hotel with Large-Scale Event Space.” Additionally, João Nagy, CEO of the WTC Events Center, is nominated for the Grand Prix Caio Award, highlighting the group's ongoing commitment to excellence, innovation, and leadership in the events industry.

As São Paulo celebrates its 471st anniversary, we highlight the city’s evolution and the modern transformation of Brooklin — home to Sheraton São Paulo WTC. In addition to showcasing the hotel’s features, the article presents key nearby attractions like the Cable-Stayed Bridge, Parque do Povo, and cultural and business institutions, reinforcing the strategic location for both leisure and business travel.

Holidays and nearby periods can become strategic allies in corporate event planning. With less competition for dates, greater schedule flexibility, and better operational conditions, companies can optimize costs and enhance the participant experience. This content explains how to use these dates strategically and how the integration between hotels and event centers boosts results.

Well-being, comfort, and style to start the year enjoying the best of São Paulo

Choosing the ideal venue for your corporate event goes beyond square footage or location. In this strategic checklist, you’ll find 7 essential — and often overlooked — criteria that directly impact the event's success. Functionality, built-in infrastructure, comfort, location, technical support, versatility, and experiential potential are key differentials that elevate execution and ensure real impact. Learn how WTC Events Center brings all these elements together with excellence.

Technology that revolutionizes in-person events, such as AR/VR, interactive apps, and facial recognition, is transforming the industry. These innovations provide immersive experiences, optimize networking, and make events more efficient, shaping the future of the sector with greater interaction and innovation.

Leading the Sheraton São Paulo WTC and the WTC Events Center, João Nagy is a purpose-driven leader connecting people, innovation, and excellence. His management focuses on experience, sustainability, and legacy—strengthening the complex’s role in Brazil’s business tourism scene.