Choosing an event venue for large events requires more than checking capacity. Infrastructure, technology, accessibility, catering, circulation and logistics all contribute to a smooth operation and a better attendee experience.

When we think of events, we often picture lectures, congresses, and conventions — but the reality can be much more creative and …

Companies aiming for more strategic outcomes in 2026 have already started booking their corporate events in advance. This approach secures access to the best dates, allows better financial and operational planning, and enables the creation of more complete experiences. In this article, you’ll understand why early booking has become a key competitive advantage in the corporate events market.

Corporate meetings with smaller groups are gaining prominence within companies because they encourage strategic discussions, engagement, and more efficient decision-making. This format allows greater proximity between participants, more flexibility in organization, and environments better suited for collaboration. The content explores how intimate gatherings complement large corporate events and strengthen organizational dynamics.

The WTC São Paulo Complex brings together WTC Events Center, Sheraton São Paulo WTC Hotel, WTC Business Tower and D&D Shopping in an integrated ecosystem of business, events, hospitality and services. This combination provides convenience, complete infrastructure and a distinctive experience for companies, event organizers and visitors.

Sustainability has become a priority in corporate events, reflecting environmental responsibility and a commitment to the future. At WTC Events Center, initiatives like LED lighting, recycling stations, and the use of reusable materials are consolidated as practical solutions for sustainable events — enhancing the image of brands that aim to be agents of transformation.

Today, we want to begin this journey by sharing a bit about the place that is a true landmark for events, the …

The event industry is undergoing transformation, and 2026 promises to solidify new practices in the sector. With a focus on immersive experiences, sustainability, relevant content, strategic partnerships, and purposeful gastronomy, the WTC Events Center is embracing these trends to deliver more impactful events aligned with the expectations of brands and audiences.

Memorable corporate events are those that evoke real sensations in participants. Safety, comfort, care, emotional connection, and ongoing engagement are essential pillars to turn gatherings into impactful experiences. In this article, you'll discover the key feelings every event participant should experience — and why they define the event’s success.

In corporate events, well-planned breaks and catering aligned with the schedule directly influence the participant experience. By balancing content and intervals, companies maintain engagement, encourage connections, and improve the perceived value of the event. This content explains how to structure strategic breaks and use food as an active part of the experience.