Even in a digital world, in-person networking remains essential for creating real opportunities and lasting relationships. At the WTC Events Center, the ideal structure and environment make every event a chance to turn connections into achievements.

Choosing an event venue for large events requires more than checking capacity. Infrastructure, technology, accessibility, catering, circulation and logistics all contribute to a smooth operation and a better attendee experience.

The events industry is transforming, driven by technology, ESG practices, and demands for personalized experiences. The projected growth for 2025 presents major opportunities but requires professionals who are prepared, adaptable, and aligned with new market demands.

São Paulo is an amazing destination for families with kids — as long as the itinerary is well planned and the accommodation supports the experience. Sheraton São Paulo WTC offers a strategic location, family-friendly structure, and easy access to the city’s main children’s attractions. This guide shows how to enjoy a stress-free and memorable vacation in São Paulo with kids.

Corporate hospitality has evolved to meet the new demands of business travel. Executives visiting major centers such as São Paulo are looking for more than accommodation. They value personalized services, functional comfort, and strategic locations that optimize their work routines. This content explores the main factors influencing executives when choosing hotels and shows how Sheraton São Paulo WTC Hotel positions itself in this landscape.

This Father’s Day, Sheraton São Paulo WTC Hotel presents two special experiences to celebrate the occasion. The Father’s Day Package offers a stay designed for relaxation and quality time together, while the São Paulo GP Package provides a complete experience for motorsport enthusiasts. Discover how to transform a gift into an unforgettable memory.

Sustainability has become a priority in corporate events, reflecting environmental responsibility and a commitment to the future. At WTC Events Center, initiatives like LED lighting, recycling stations, and the use of reusable materials are consolidated as practical solutions for sustainable events — enhancing the image of brands that aim to be agents of transformation.

Planning a year end celebration requires attention to the profile of employees and the type of experience the company wants to provide. Music, gastronomy, activities, guests and the format of the celebration are factors that directly influence the success of the gathering. In this article, we present five tips for organizing a celebration that values people, strengthens connections and creates special moments. With versatile spaces, WTC Events Center offers possibilities for different styles of corporate celebrations.

When we think of events, we often picture lectures, congresses, and conventions — but the reality can be much more creative and …

Companies aiming for more strategic outcomes in 2026 have already started booking their corporate events in advance. This approach secures access to the best dates, allows better financial and operational planning, and enables the creation of more complete experiences. In this article, you’ll understand why early booking has become a key competitive advantage in the corporate events market.