Technology that revolutionizes in-person events, such as AR/VR, interactive apps, and facial recognition, is transforming the industry. These innovations provide immersive experiences, optimize networking, and make events more efficient, shaping the future of the sector with greater interaction and innovation.

Leading the Sheraton São Paulo WTC and the WTC Events Center, João Nagy is a purpose-driven leader connecting people, innovation, and excellence. His management focuses on experience, sustainability, and legacy—strengthening the complex’s role in Brazil’s business tourism scene.