Well-being, comfort, and style to start the year enjoying the best of São Paulo

When organizing an event, the details matter—a lot. They directly impact the experience of attendees and make the event memorable for its …

B2B events are crucial for generating networking opportunities, strengthening business relationships, and creating new commercial opportunities. Additionally, they enable direct contact with decision-makers, facilitate product demonstrations, and engage potential partners. This interaction builds trust, accelerates the sales process, and contributes to the customization of offered services.

The WTC Events Center stands out as the ideal destination for 2026 planning meetings in São Paulo. With a strategic location, advanced technology, and environments that foster focus, creativity, and high-impact decisions, the complex offers companies a neutral space where strategies gain clarity and teams collaborate more effectively. It is a center designed for corporate gatherings that demand depth and a forward-thinking mindset.

Sheraton São Paulo WTC Hotel offers a live music program that turns happy hours in Berrini into unique experiences. From Monday to Thursday, guests and visitors can enjoy piano and vocal performances in the hotel lobby, in an elegant and welcoming atmosphere.

The WTC Events Center stands out as a top event venue in São Paulo, offering a multifunctional infrastructure suitable for events of all formats and sizes. With versatile spaces, high-quality services, and a sophisticated gastronomic experience, it is the ideal location for conventions, conferences, and corporate gatherings.

A sophisticated staycation in São Paulo is the perfect way to unwind without traffic, airports, or long commutes. Sheraton São Paulo offers spacious rooms, premium gastronomy, a pool, and easy access to cultural attractions—making weekends lighter and more special. It's a complete urban experience for those who want to relax, recharge, and enjoy the city in a whole new way.

Even in a digital world, in-person networking remains essential for creating real opportunities and lasting relationships. At the WTC Events Center, the ideal structure and environment make every event a chance to turn connections into achievements.

The WTC Events Center, located in the heart of São Paulo, is the ideal venue for fashion shows and collection launches. With a complete infrastructure, advanced technology, and efficient logistics, the space offers elegance and convenience for exhibitors and guests, ensuring memorable events.

With the growing demand for end-of-year celebrations, Sheraton São Paulo stands out as the ideal destination for corporate and social events. Flexible, creative gastronomy — crafted by Atta and SIG Gastronomia — offers tailor-made menus, special pairings, and experiences that adapt to different styles and group sizes. A hotel that transforms every party into a unique, elegant, and fully personalized gathering.