WTC

Insights Hub

Want to stay updated on news, innovations, information, and market trends - about the city of São Paulo, the world of events, hospitality, and everything happening at WTC Events Center? Then don't miss the bi-weekly articles on our Insights Hub blog.

João Nagy, CEO do WTC Events Center, em evento no Sheraton São Paulo WTC, símbolo de liderança e inovação.

Leading the Sheraton São Paulo WTC and the WTC Events Center, João Nagy is a purpose-driven leader connecting people, innovation, and excellence. His management focuses on experience, sustainability, and legacy—strengthening the complex’s role in Brazil’s business tourism scene.

Equipe reunida em convenção corporativa no WTC Events Center, com palco iluminado, projeções e ambiente moderno.

Kickoff conventions and trainings are critical moments to align strategies, goals, and teams. A well-structured plan ensures operational efficiency, participant engagement, and real impact on results. This ultimate checklist highlights the key items every organizer should consider and emphasizes the importance of relying on well-located venues and experienced partners like the WTC Events Center.

July marks the midpoint of the year and is an excellent time for strategic reflection. Meeting your team in person helps align goals, spark ideas, and strengthen organizational culture. The WTC Events Center offers the ideal space for productive gatherings, with complete infrastructure and an inspiring environment.

Vista aérea do centro financeiro de São Paulo, com arranha-céus e movimentação urbana.

São Paulo is the largest financial hub in Latin America and the leading economic center in Brazil. With a diversified economy and modern infrastructure, the city hosts major corporations and global events, reinforcing its strategic importance for business and international trade.

Público interagindo em evento corporativo no Sheraton São Paulo WTC, simbolizando o poder dos encontros e das conexões humanas.

More than just a hotel, Sheraton São Paulo WTC is a place where inspiring encounters turn into lasting connections. Led by João Nagy, the complex reinforces its purpose of uniting hospitality, innovation, and human values in every event held there.

Sheraton São Paulo WTC em dia ensolarado, com hóspedes relaxando e vista urbana ao fundo.

Sheraton São Paulo WTC is the ideal choice for anyone looking to extend their vacation mood or turn any weekend into a moment of full relaxation. With the possibility of late check-out, a swimming pool, Sunday breakfast with characters, and proximity to major events, the hotel offers comfort, leisure, and convenience — for both locals and visitors to the city.

Espaço interativo com tecnologia e ambientação sensorial durante evento corporativo no WTC Events Center.

Event activations are essential strategies to connect brands and people through experience. By using sensory elements, technology, personalization, and co-creation, it's possible to engage audiences in memorable ways. The WTC Events Center offers the ideal structure to create creative and impactful activations.

Mulher na piscina aproveitando Day Use do Sheraton São Paulo

São Paulo, with its fast-paced life and intense routine, can be a challenge when it comes to finding moments of tranquility. However, …

Executivos reunidos em um evento presencial no WTC Events Center, interagindo em ambiente moderno e colaborativo.

The value of in-person meetings lies in their ability to create real connections, close deals, and strengthen organizational culture. Even in a digital era, face-to-face meetings remain a strategic asset for companies that aim to grow consistently. The WTC Events Center offers the ideal structure to turn these moments into real outcomes.

Evento corporativo realizado durante o Carnaval no WTC Events Center, com ambiente profissional e público em networking.

Carnival, one of Brazil’s most iconic holidays, offers a strategic window for corporate events. In cities like São Paulo, where activity continues during the extended holiday, this period allows for trainings, conventions, and business meetings with greater flexibility. This article explores how companies can stand out by embracing this moment and how WTC Events Center is equipped to meet high-performance demands, even during off-peak dates.