São Paulo is the largest financial hub in Latin America and the leading economic center in Brazil. With a diversified economy and modern infrastructure, the city hosts major corporations and global events, reinforcing its strategic importance for business and international trade.

More than just a hotel, Sheraton São Paulo WTC is a place where inspiring encounters turn into lasting connections. Led by João Nagy, the complex reinforces its purpose of uniting hospitality, innovation, and human values in every event held there.

Sheraton São Paulo WTC is the ideal choice for anyone looking to extend their vacation mood or turn any weekend into a moment of full relaxation. With the possibility of late check-out, a swimming pool, Sunday breakfast with characters, and proximity to major events, the hotel offers comfort, leisure, and convenience — for both locals and visitors to the city.

Event activations are essential strategies to connect brands and people through experience. By using sensory elements, technology, personalization, and co-creation, it's possible to engage audiences in memorable ways. The WTC Events Center offers the ideal structure to create creative and impactful activations.

São Paulo, with its fast-paced life and intense routine, can be a challenge when it comes to finding moments of tranquility. However, …

The value of in-person meetings lies in their ability to create real connections, close deals, and strengthen organizational culture. Even in a digital era, face-to-face meetings remain a strategic asset for companies that aim to grow consistently. The WTC Events Center offers the ideal structure to turn these moments into real outcomes.

Carnival, one of Brazil’s most iconic holidays, offers a strategic window for corporate events. In cities like São Paulo, where activity continues during the extended holiday, this period allows for trainings, conventions, and business meetings with greater flexibility. This article explores how companies can stand out by embracing this moment and how WTC Events Center is equipped to meet high-performance demands, even during off-peak dates.

Running an efficient team meeting requires planning, respect for participants' time, and a suitable environment. Studies show that poorly organized meetings hinder productivity. With a professional and comfortable setting, such as that offered by the WTC Events Center, meetings can become truly productive and strategic gatherings.

São Paulo is the ideal choice for events thanks to its cultural diversity, state-of-the-art infrastructure, and position as a hub for business and opportunities. Discover why the São Paulo capital can transform your event into an unforgettable experience.

The WTC Events Center hosted the third edition of the Facial Experience, organized by the Facial Academy, reinforcing its reputation as a premier venue for health, aesthetics, and educational events in São Paulo. With modern infrastructure, a strategic location, and cutting-edge technology, the venue played a key role in the success of the gathering, which welcomed over 1,700 participants to an immersive and transformative experience.