Even in a digital world, in-person networking remains essential for creating real opportunities and lasting relationships. At the WTC Events Center, the ideal structure and environment make every event a chance to turn connections into achievements.
Insights Hub
Want to stay updated on news, innovations, information, and market trends - about the city of São Paulo, the world of events, hospitality, and everything happening at WTC Events Center? Then don't miss the bi-weekly articles on our Insights Hub blog.
When we think of events, we often picture lectures, congresses, and conventions — but the reality can be much more creative and …
Today, we want to begin this journey by sharing a bit about the place that is a true landmark for events, the …
The event industry is undergoing transformation, and 2026 promises to solidify new practices in the sector. With a focus on immersive experiences, sustainability, relevant content, strategic partnerships, and purposeful gastronomy, the WTC Events Center is embracing these trends to deliver more impactful events aligned with the expectations of brands and audiences.
São Paulo, the largest city in Brazil and an influential hub in Latin America, is a global epicenter of events, tourism, and hospitality. With world-class infrastructure and a variety of events, the city attracts millions of tourists annually, driving both the local economy and Brazil's international projection.
In 2025, we held two of our biggest events at the WTC Events Center — Mulheres de Eventos and MICE Meeting. The flexible structure, prompt service, and prime location made all the difference in the success of our deliveries. We highly recommend the venue as a strategic partner for events of all sizes.
We have gathered some must-see tours to enjoy the capital of São Paulo with your partner.
During the São Paulo GP, the Sheraton São Paulo WTC is the ideal accommodation for those seeking convenience, sophistication, and a complete experience. Strategically located with easy access to the Interlagos Circuit, the hotel offers comfortable suites, high-level gastronomy, and special packages for motorsport fans.
Companies that want to increase employee engagement and motivation need to consider a few important points. Planning meetings, feedback, and even listening to employees during decision-making processes are essential for those who want to achieve a healthy and more productive organizational culture.
Sheraton São Paulo WTC Hotel is a finalist in the 2025 Caio Award in the category “Hotel with Large-Scale Event Space.” Additionally, João Nagy, CEO of the WTC Events Center, is nominated for the Grand Prix Caio Award, highlighting the group's ongoing commitment to excellence, innovation, and leadership in the events industry.