Running an efficient team meeting requires planning, respect for participants' time, and a suitable environment. Studies show that poorly organized meetings hinder productivity. With a professional and comfortable setting, such as that offered by the WTC Events Center, meetings can become truly productive and strategic gatherings.

The events sector has a significant environmental impact, but sustainable practices are becoming essential. The WTC Events Center integrates ecological governance actions, including waste management and conscious use of resources, promoting more responsible events aligned with audience and sponsor expectations.

The city of São Paulo continues to lead as Brazil’s top hub for corporate innovation, hosting major events in technology, telecom, digital security, and business transformation. Between October and November 2025, the WTC Events Center welcomed the most prominent industry gatherings, reinforcing its role as one of the country’s most complete business complexes, offering flexible infrastructure, integrated operations, and expert service.

When organizing an event, the details matter—a lot. They directly impact the experience of attendees and make the event memorable for its …

Celebrating Those Who Make Great Gatherings Happen

Gifting experiences at Sheraton São Paulo WTC is an elegant and heartfelt way to surprise someone this holiday season. Instead of material items, meaningful moments become lasting memories. From romantic getaways and fine dining to relaxing weekends, the hotel offers full-service infrastructure, premium cuisine, and impeccable hospitality. A perfect gift for couples, parents, or anyone who deserves time, rest, and affection.

Sheraton São Paulo WTC Hotel offers a live music program that turns happy hours in Berrini into unique experiences. From Monday to Thursday, guests and visitors can enjoy piano and vocal performances in the hotel lobby, in an elegant and welcoming atmosphere.

The events industry is transforming, driven by technology, ESG practices, and demands for personalized experiences. The projected growth for 2025 presents major opportunities but requires professionals who are prepared, adaptable, and aligned with new market demands.

Well-being, comfort, and style to start the year enjoying the best of São Paulo

Even in a digital world, in-person networking remains essential for creating real opportunities and lasting relationships. At the WTC Events Center, the ideal structure and environment make every event a chance to turn connections into achievements.