The events sector has a significant environmental impact, but sustainable practices are becoming essential. The WTC Events Center integrates ecological governance actions, including waste management and conscious use of resources, promoting more responsible events aligned with audience and sponsor expectations.
Insights Hub
Want to stay updated on news, innovations, information, and market trends - about the city of São Paulo, the world of events, hospitality, and everything happening at WTC Events Center? Then don't miss the bi-weekly articles on our Insights Hub blog.
Event activations are essential strategies to connect brands and people through experience. By using sensory elements, technology, personalization, and co-creation, it's possible to engage audiences in memorable ways. The WTC Events Center offers the ideal structure to create creative and impactful activations.
Celebrating Those Who Make Great Gatherings Happen
Running an efficient team meeting requires planning, respect for participants' time, and a suitable environment. Studies show that poorly organized meetings hinder productivity. With a professional and comfortable setting, such as that offered by the WTC Events Center, meetings can become truly productive and strategic gatherings.
The events industry is transforming, driven by technology, ESG practices, and demands for personalized experiences. The projected growth for 2025 presents major opportunities but requires professionals who are prepared, adaptable, and aligned with new market demands.
When organizing an event, the details matter—a lot. They directly impact the experience of attendees and make the event memorable for its …
When we think of events, we often picture lectures, congresses, and conventions — but the reality can be much more creative and …
Today, we want to begin this journey by sharing a bit about the place that is a true landmark for events, the …
Well-being, comfort, and style to start the year enjoying the best of São Paulo
São Paulo, the largest city in Brazil and an influential hub in Latin America, is a global epicenter of events, tourism, and hospitality. With world-class infrastructure and a variety of events, the city attracts millions of tourists annually, driving both the local economy and Brazil's international projection.