As São Paulo celebrates its 471st anniversary, we highlight the city’s evolution and the modern transformation of Brooklin — home to Sheraton São Paulo WTC. In addition to showcasing the hotel’s features, the article presents key nearby attractions like the Cable-Stayed Bridge, Parque do Povo, and cultural and business institutions, reinforcing the strategic location for both leisure and business travel.

Planning and productivity are closely connected in the corporate environment. Kick-off meetings are essential for aligning teams, setting goals, and establishing clear timelines. Well-structured venues like the WTC Events Center enhance collaboration and the outcomes of these meetings.

Technology that revolutionizes in-person events, such as AR/VR, interactive apps, and facial recognition, is transforming the industry. These innovations provide immersive experiences, optimize networking, and make events more efficient, shaping the future of the sector with greater interaction and innovation.

Leading the Sheraton São Paulo WTC and the WTC Events Center, João Nagy is a purpose-driven leader connecting people, innovation, and excellence. His management focuses on experience, sustainability, and legacy—strengthening the complex’s role in Brazil’s business tourism scene.

Kickoff conventions and trainings are critical moments to align strategies, goals, and teams. A well-structured plan ensures operational efficiency, participant engagement, and real impact on results. This ultimate checklist highlights the key items every organizer should consider and emphasizes the importance of relying on well-located venues and experienced partners like the WTC Events Center.

In-person meetings held outside the office, such as in cafés and hotels, boost productivity and foster creativity. Research indicates that this change of setting improves focus, strengthens professional relationships, and generates up to 20% more innovative ideas, making meetings more effective.

São Paulo is the largest financial hub in Latin America and the leading economic center in Brazil. With a diversified economy and modern infrastructure, the city hosts major corporations and global events, reinforcing its strategic importance for business and international trade.

More than just a hotel, Sheraton São Paulo WTC is a place where inspiring encounters turn into lasting connections. Led by João Nagy, the complex reinforces its purpose of uniting hospitality, innovation, and human values in every event held there.

Sheraton São Paulo WTC is the ideal choice for anyone looking to extend their vacation mood or turn any weekend into a moment of full relaxation. With the possibility of late check-out, a swimming pool, Sunday breakfast with characters, and proximity to major events, the hotel offers comfort, leisure, and convenience — for both locals and visitors to the city.

July marks the midpoint of the year and is an excellent time for strategic reflection. Meeting your team in person helps align goals, spark ideas, and strengthen organizational culture. The WTC Events Center offers the ideal space for productive gatherings, with complete infrastructure and an inspiring environment.