In celebration of Musician’s Day, the Sheraton São Paulo WTC Hotel honors the powerful bond between music and hospitality. With live performances during happy hour, artists like Alex Cohen create a refined and welcoming atmosphere that transforms every stay into a lived experience. Music reinforces the hotel’s commitment to offering moments that spark emotions, memories, and unique connections.

In-person meetings held outside the office, such as in cafés and hotels, boost productivity and foster creativity. Research indicates that this change of setting improves focus, strengthens professional relationships, and generates up to 20% more innovative ideas, making meetings more effective.

B2B events are crucial for generating networking opportunities, strengthening business relationships, and creating new commercial opportunities. Additionally, they enable direct contact with decision-makers, facilitate product demonstrations, and engage potential partners. This interaction builds trust, accelerates the sales process, and contributes to the customization of offered services.

The WTC Events Center stands out as the ideal destination for 2026 planning meetings in São Paulo. With a strategic location, advanced technology, and environments that foster focus, creativity, and high-impact decisions, the complex offers companies a neutral space where strategies gain clarity and teams collaborate more effectively. It is a center designed for corporate gatherings that demand depth and a forward-thinking mindset.

July marks the midpoint of the year and is an excellent time for strategic reflection. Meeting your team in person helps align goals, spark ideas, and strengthen organizational culture. The WTC Events Center offers the ideal space for productive gatherings, with complete infrastructure and an inspiring environment.

The WTC Events Center stands out as a top event venue in São Paulo, offering a multifunctional infrastructure suitable for events of all formats and sizes. With versatile spaces, high-quality services, and a sophisticated gastronomic experience, it is the ideal location for conventions, conferences, and corporate gatherings.

A sophisticated staycation in São Paulo is the perfect way to unwind without traffic, airports, or long commutes. Sheraton São Paulo offers spacious rooms, premium gastronomy, a pool, and easy access to cultural attractions—making weekends lighter and more special. It's a complete urban experience for those who want to relax, recharge, and enjoy the city in a whole new way.

Event activations are essential strategies to connect brands and people through experience. By using sensory elements, technology, personalization, and co-creation, it's possible to engage audiences in memorable ways. The WTC Events Center offers the ideal structure to create creative and impactful activations.

The WTC Events Center, located in the heart of São Paulo, is the ideal venue for fashion shows and collection launches. With a complete infrastructure, advanced technology, and efficient logistics, the space offers elegance and convenience for exhibitors and guests, ensuring memorable events.

With the growing demand for end-of-year celebrations, Sheraton São Paulo stands out as the ideal destination for corporate and social events. Flexible, creative gastronomy — crafted by Atta and SIG Gastronomia — offers tailor-made menus, special pairings, and experiences that adapt to different styles and group sizes. A hotel that transforms every party into a unique, elegant, and fully personalized gathering.