The WTC Events Center, located in the heart of São Paulo, is the ideal venue for fashion shows and collection launches. With a complete infrastructure, advanced technology, and efficient logistics, the space offers elegance and convenience for exhibitors and guests, ensuring memorable events.
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Event activations are essential strategies to connect brands and people through experience. By using sensory elements, technology, personalization, and co-creation, it's possible to engage audiences in memorable ways. The WTC Events Center offers the ideal structure to create creative and impactful activations.
The events sector has a significant environmental impact, but sustainable practices are becoming essential. The WTC Events Center integrates ecological governance actions, including waste management and conscious use of resources, promoting more responsible events aligned with audience and sponsor expectations.
Running an efficient team meeting requires planning, respect for participants' time, and a suitable environment. Studies show that poorly organized meetings hinder productivity. With a professional and comfortable setting, such as that offered by the WTC Events Center, meetings can become truly productive and strategic gatherings.
Celebrating Those Who Make Great Gatherings Happen
When organizing an event, the details matter—a lot. They directly impact the experience of attendees and make the event memorable for its …
The events industry is transforming, driven by technology, ESG practices, and demands for personalized experiences. The projected growth for 2025 presents major opportunities but requires professionals who are prepared, adaptable, and aligned with new market demands.
Sheraton São Paulo WTC Hotel offers a live music program that turns happy hours in Berrini into unique experiences. From Monday to Thursday, guests and visitors can enjoy piano and vocal performances in the hotel lobby, in an elegant and welcoming atmosphere.
When we think of events, we often picture lectures, congresses, and conventions — but the reality can be much more creative and …
Today, we want to begin this journey by sharing a bit about the place that is a true landmark for events, the …