Gastronomy and tourism: experiences that strengthen brands at events

Gastronomy and tourism at events can transform corporate gatherings into more complete and memorable experiences. Menus, services, accommodation, location and opportunities to explore the destination all contribute to how participants perceive a brand. When these elements are incorporated into the planning process, the event expands its potential for connection, relationship building and the creation of positive memories.

WTC São Paulo Complex: where business, events and hospitality connect

The WTC São Paulo Complex brings together WTC Events Center, Sheraton São Paulo WTC Hotel, WTC Business Tower and D&D Shopping in an integrated ecosystem of business, events, hospitality and services. This combination provides convenience, complete infrastructure and a distinctive experience for companies, event organizers and visitors.

Events for different generations: how to create experiences for every audience

Corporate events increasingly bring together participants from different generations, each with their own expectations and ways of interacting. Therefore, creating inclusive experiences requires planning, effective communication, intuitive technology and versatile environments. In this article, we explain how to adapt events for diverse audiences without losing the identity of the program.

Father’s Day at Sheraton São Paulo: gifts that become unforgettable experiences

This Father’s Day, Sheraton São Paulo WTC Hotel presents two special experiences to celebrate the occasion. The Father’s Day Package offers a stay designed for relaxation and quality time together, while the São Paulo GP Package provides a complete experience for motorsport enthusiasts. Discover how to transform a gift into an unforgettable memory.

How to create a truly sustainable event

Creating a truly sustainable event goes far beyond reducing paper use or replacing disposable materials. Strategic planning, choosing committed partners and managing resources efficiently are essential to reducing environmental and operational impacts. In this article, we show how small decisions can generate significant results without compromising the participant experience.

Bleisure During São Paulo’s Winter: How to Combine Business and Leisure

Bleisure travel during São Paulo’s winter has become a growing trend among professionals who want to combine business trips with leisure experiences. With its strategic location, exceptional dining, comfort, and direct connection to the WTC Events Center, Sheraton São Paulo WTC Hotel provides the ideal setting for balancing productivity and well-being throughout every stay.

How Fine Dining Transforms the Guest Experience at Sheraton São Paulo

This article explores the strategic role of fine dining in luxury hospitality. It highlights the exclusive menus at D.O.K. Restaurant & Lounge, led by Executive Chef Gustavo Torres, as powerful tools for creating memorable experiences, strengthening corporate engagement, and enhancing guest well-being.

How to Predict Your Event Attendance More Accurately

Accurately predicting event attendance is impossible, but reducing uncertainty is entirely achievable. By analyzing data, monitoring audience interest, and maintaining flexible planning, organizers can make more strategic decisions and create events that align with market expectations. This article presents practical strategies to forecast attendance with greater confidence.

Modular Events: How to Create Multiple Formats Within a Single Venue

Modular events make it possible to combine keynote sessions, workshops, meetings, exhibitions, and networking experiences within the same venue. This flexibility optimizes infrastructure, enhances the attendee experience, and expands programming possibilities. Learn how modularity contributes to more dynamic and efficient corporate events.

July at WTC Events Center: Connections, Knowledge, and Major Events

July will bring a dynamic lineup of events to the WTC Events Center, gathering professionals from entertainment, education, entrepreneurship, healthcare, and business. The schedule highlights the venue’s versatility in hosting a wide range of event formats while connecting people, ideas, and experiences in one destination.