Father’s Day at Sheraton São Paulo: gifts that become unforgettable experiences

This Father’s Day, Sheraton São Paulo WTC Hotel presents two special experiences to celebrate the occasion. The Father’s Day Package offers a stay designed for relaxation and quality time together, while the São Paulo GP Package provides a complete experience for motorsport enthusiasts. Discover how to transform a gift into an unforgettable memory.
How to create a truly sustainable event

Creating a truly sustainable event goes far beyond reducing paper use or replacing disposable materials. Strategic planning, choosing committed partners and managing resources efficiently are essential to reducing environmental and operational impacts. In this article, we show how small decisions can generate significant results without compromising the participant experience.
Bleisure During São Paulo’s Winter: How to Combine Business and Leisure

Bleisure travel during São Paulo’s winter has become a growing trend among professionals who want to combine business trips with leisure experiences. With its strategic location, exceptional dining, comfort, and direct connection to the WTC Events Center, Sheraton São Paulo WTC Hotel provides the ideal setting for balancing productivity and well-being throughout every stay.
How Fine Dining Transforms the Guest Experience at Sheraton São Paulo

This article explores the strategic role of fine dining in luxury hospitality. It highlights the exclusive menus at D.O.K. Restaurant & Lounge, led by Executive Chef Gustavo Torres, as powerful tools for creating memorable experiences, strengthening corporate engagement, and enhancing guest well-being.
How to Predict Your Event Attendance More Accurately

Accurately predicting event attendance is impossible, but reducing uncertainty is entirely achievable. By analyzing data, monitoring audience interest, and maintaining flexible planning, organizers can make more strategic decisions and create events that align with market expectations. This article presents practical strategies to forecast attendance with greater confidence.
Modular Events: How to Create Multiple Formats Within a Single Venue

Modular events make it possible to combine keynote sessions, workshops, meetings, exhibitions, and networking experiences within the same venue. This flexibility optimizes infrastructure, enhances the attendee experience, and expands programming possibilities. Learn how modularity contributes to more dynamic and efficient corporate events.
July at WTC Events Center: Connections, Knowledge, and Major Events

July will bring a dynamic lineup of events to the WTC Events Center, gathering professionals from entertainment, education, entrepreneurship, healthcare, and business. The schedule highlights the venue’s versatility in hosting a wide range of event formats while connecting people, ideas, and experiences in one destination.
How to Plan Efficient Events Without Sacrificing the Participant Experience

Operational efficiency and participant experience do not have to compete with one another. With strategic planning, clearly defined objectives, and a well-designed attendee journey, it is possible to optimize resources without compromising event quality. This content presents practical approaches that help organizers create more productive, organized, and memorable events.
How to Turn Your Gathering Into a Post-Event Community

Corporate events are no longer limited to the day of the program itself. Today, companies aim to create communities that continue generating relationships, networking, and content exchange long after the event ends. This content explores how to strengthen post-event connections and transform in-person experiences into long-term relationships.
Events That Shaped May at WTC Events Center

May was a month of intense activity at the WTC Events Center, hosting events that brought together professionals from technology, finance, streaming, mobility, ESG, real estate, and gastronomy sectors. This diversity of gatherings reinforces the venue’s ability to host different event formats and connect people, ideas, and opportunities in a single environment.