The WTC Events Center stands out as the ideal destination for 2026 planning meetings in São Paulo. With a strategic location, advanced technology, and environments that foster focus, creativity, and high-impact decisions, the complex offers companies a neutral space where strategies gain clarity and teams collaborate more effectively. It is a center designed for corporate gatherings that demand depth and a forward-thinking mindset.

Hybrid events are no longer an emergency solution — they are now a strategic choice. In 2026, they only make sense when they deliver real experience, seamless technology, and clear purpose. The WTC positions itself as the ideal venue by combining professional broadcasting capabilities, strong infrastructure, and a powerful in-person presence.

Even in a digital world, in-person networking remains essential for creating real opportunities and lasting relationships. At the WTC Events Center, the ideal structure and environment make every event a chance to turn connections into achievements.

The WTC Events Center stands out as a top event venue in São Paulo, offering a multifunctional infrastructure suitable for events of all formats and sizes. With versatile spaces, high-quality services, and a sophisticated gastronomic experience, it is the ideal location for conventions, conferences, and corporate gatherings.

A sophisticated staycation in São Paulo is the perfect way to unwind without traffic, airports, or long commutes. Sheraton São Paulo offers spacious rooms, premium gastronomy, a pool, and easy access to cultural attractions—making weekends lighter and more special. It's a complete urban experience for those who want to relax, recharge, and enjoy the city in a whole new way.

With the end of Carnival, business tourism regains momentum in São Paulo and drives executive hospitality demand. The return of in-person agendas increases conventions, trainings, and strategic meetings. In this context, Sheraton São Paulo WTC stands out as a benchmark in corporate hospitality, combining full infrastructure, a strategic location in the Berrini district, and direct connection to WTC Events Center.

Sustainability has become a priority in corporate events, reflecting environmental responsibility and a commitment to the future. At WTC Events Center, initiatives like LED lighting, recycling stations, and the use of reusable materials are consolidated as practical solutions for sustainable events — enhancing the image of brands that aim to be agents of transformation.

The WTC Events Center, located in the heart of São Paulo, is the ideal venue for fashion shows and collection launches. With a complete infrastructure, advanced technology, and efficient logistics, the space offers elegance and convenience for exhibitors and guests, ensuring memorable events.

With the growing demand for end-of-year celebrations, Sheraton São Paulo stands out as the ideal destination for corporate and social events. Flexible, creative gastronomy — crafted by Atta and SIG Gastronomia — offers tailor-made menus, special pairings, and experiences that adapt to different styles and group sizes. A hotel that transforms every party into a unique, elegant, and fully personalized gathering.

In 2026, corporate events are no longer just about agenda and content. Mental health, ESG, and immersive experience have become decisive criteria in choosing venues and suppliers. Corporate education, HR, and business leaders now see in-person gatherings as strategic tools for strengthening organizational culture.