Companies that want to increase employee engagement and motivation need to consider a few important points. Planning meetings, feedback, and even listening to employees during decision-making processes are essential for those who want to achieve a healthy and more productive organizational culture.

Sheraton São Paulo WTC Hotel is a finalist in the 2025 Caio Award in the category “Hotel with Large-Scale Event Space.” Additionally, João Nagy, CEO of the WTC Events Center, is nominated for the Grand Prix Caio Award, highlighting the group's ongoing commitment to excellence, innovation, and leadership in the events industry.

As São Paulo celebrates its 471st anniversary, we highlight the city’s evolution and the modern transformation of Brooklin — home to Sheraton São Paulo WTC. In addition to showcasing the hotel’s features, the article presents key nearby attractions like the Cable-Stayed Bridge, Parque do Povo, and cultural and business institutions, reinforcing the strategic location for both leisure and business travel.

The location of the event is essential to ensure its success, impacting participants' experience, brand visibility, and logistics. Strategic venues like the WTC Events Center offer easy access, complete infrastructure, and proximity to essential services, providing convenience and satisfaction to guests.

Technology that revolutionizes in-person events, such as AR/VR, interactive apps, and facial recognition, is transforming the industry. These innovations provide immersive experiences, optimize networking, and make events more efficient, shaping the future of the sector with greater interaction and innovation.

Leading the Sheraton São Paulo WTC and the WTC Events Center, João Nagy is a purpose-driven leader connecting people, innovation, and excellence. His management focuses on experience, sustainability, and legacy—strengthening the complex’s role in Brazil’s business tourism scene.

Kickoff conventions and trainings are critical moments to align strategies, goals, and teams. A well-structured plan ensures operational efficiency, participant engagement, and real impact on results. This ultimate checklist highlights the key items every organizer should consider and emphasizes the importance of relying on well-located venues and experienced partners like the WTC Events Center.

Invest in a space that inspires results and engagement. Contact us and discover how the WTC Events Center can take your strategic meetings to the next level!

São Paulo is the largest financial hub in Latin America and the leading economic center in Brazil. With a diversified economy and modern infrastructure, the city hosts major corporations and global events, reinforcing its strategic importance for business and international trade.

More than just a hotel, Sheraton São Paulo WTC is a place where inspiring encounters turn into lasting connections. Led by João Nagy, the complex reinforces its purpose of uniting hospitality, innovation, and human values in every event held there.