WTC

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The most complete
Event Center
in Latin America

Come and experience a space where everything is possible and create new paths
for you and your business

Execute your event
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Welcome to the Insights Hub!

Família brincando com criança na piscina do Sheraton São Paulo WTC, durante as férias em São Paulo.

Family Holidays in São Paulo

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December 15, 2025
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Blog-en, Hospitality, São Paulo

São Paulo is an amazing destination for families with kids — as long as the itinerary is well planned and the accommodation supports the experience. Sheraton São Paulo WTC offers a strategic location, family-friendly structure, and easy access to the city’s main children’s attractions. This guide shows how to enjoy a stress-free and memorable vacation in São Paulo with kids.

Casal brindando durante jantar romântico no Sheraton São Paulo WTC, representando experiências que viram memórias.

Experiences at Sheraton São Paulo WTC Are the Best Year-End Gift

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December 11, 2025
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Blog-en, Hospitality, São Paulo

Gifting experiences at Sheraton São Paulo WTC is an elegant and heartfelt way to surprise someone this holiday season. Instead of material items, meaningful moments become lasting memories. From romantic getaways and fine dining to relaxing weekends, the hotel offers full-service infrastructure, premium cuisine, and impeccable hospitality. A perfect gift for couples, parents, or anyone who deserves time, rest, and affection.

Auditório moderno do WTC Events Center durante evento de inovação corporativa em São Paulo.

Why São Paulo Is the Epicenter of Corporate Innovation

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December 9, 2025
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Blog-en, São Paulo

The city of São Paulo continues to lead as Brazil’s top hub for corporate innovation, hosting major events in technology, telecom, digital security, and business transformation. Between October and November 2025, the WTC Events Center welcomed the most prominent industry gatherings, reinforcing its role as one of the country’s most complete business complexes, offering flexible infrastructure, integrated operations, and expert service.

Mesa elegante com menu personalizado em evento corporativo no Sheraton São Paulo.

Your Company Party: How Our Gastronomy Adapts to Your Event

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December 3, 2025
•
Blog-en, Events, São Paulo

With the growing demand for end-of-year celebrations, Sheraton São Paulo stands out as the ideal destination for corporate and social events. Flexible, creative gastronomy — crafted by Atta and SIG Gastronomia — offers tailor-made menus, special pairings, and experiences that adapt to different styles and group sizes. A hotel that transforms every party into a unique, elegant, and fully personalized gathering.

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Testimonials

One of the things that fascinates me about the WTC is the people who work here — from the cleaning staff to the director, the CEO — they are all involved in the process of delivering this sense of hospitality, [...] this ease and practicality, whether you're the organizer, the client, or a participant.
Gisella GimenezOwner of G8G Eventos
Gisella Gimenez
The WTC provides the event infrastructure because it offers versatile rooms and spaces, allowing us to organize our content in a very dynamic way, all in the same place.
Renata SalviEvent Leader at Sensedia
Renata Salvi
We serve more than 1,300 people that evening at a delicious, very sophisticated dinner. It’s actually quite challenging to find a venue that meets our needs—in terms of location, which contributes significantly to safety, and the impeccable gastronomy provided here at the WTC.
Carol GracianiManager of the Relationship, Events, and Commercial Departments at the Brazilian Franchising Association
Carol Graciani
Being at the WTC was a very assertive choice on our part — it's much more than just renting a space. They deliver a great experience, they provide a service, a connection with us that truly justifies our decision to be here. They're always willing to help and contribute so that we can deliver an event with a fantastic experience.
Pablo MateusCo-Founder at 7th Experience
Pablo Mateus
We chose the WTC Events Center for its location, convenience, and the excellent structure it offers. Also, because the service is outstanding! Today, our events are held exclusively in São Paulo because we believe it's the best place in Brazil to bring together professionals who are focused on development and improvement.
Sara DieguezPartner at Intelijur
Sara Dieguez
I think that among all the aspects — the location, the service, the kindness — all the professionals who worked with us were extremely attentive from beginning to end. One word we used a lot here, both for the internal and external audience, was synergy. So overall, the event flowed really well; it had a lot of synergy.
Lívia CecchettiniEvents BTG Pactual
Lívia Cecchettini
Finding this space and this team, with a channel that was always open to us and fully available to meet all our needs — from the simplest to the most complex — was essential for us to achieve success.
Roberta NunesCEO Evento Único
Roberta Nunes
There are many factors that make a venue perfect for hosting an event. For the past three years, we’ve held ours at the WTC because they are our partners in surprising us with each new edition.
Ana Paula PadrãoFounder of "Tempo de Mulher"
Ana Paula Padrão
The level of attention we receive is truly remarkable, as well as the quick response to our needs and requests. It is by far a major differentiator.
Emerson PestanaCEO 7th Experience
Emerson Pestana
In addition to the versatility of being able to host the event across four different floors, we were also able to deliver excellent organizational quality, thanks to the support of the WTC Events Center.
Ana LuEvents BTG Pactual
Ana Lu
We are an international company, and working with the WTC team has been very easy throughout the entire process.
Flor CampitelliDirector of IMCAS Americas
Flor Campitelli
The WTC team always provides us with full support, regardless of the type of event or audience — and that, for us, is an incredible enabler.
NatashaN8 Eventos
Natasha
This WTC way truly captivates me — the team is always available, always with a smile on their face, ready to handle everything from our simplest requests to the most complex ones.
Gisele RederCEO Pinkent Eventos
Gisele Reder
A high-quality venue, with open access, offering multiple services — including food — and hotel rooms, which is essential since we have participants from both Brazil and abroad. So we understand this is a general preference, making it the ideal location.
Márcia RibeiroTechnical Advisor to the ABGR Council
Márcia Ribeiro
The WTC infrastructure made all of this possible for us, in addition to offering excellent logistics and easy access. We’ve also received feedback from all participants highlighting the importance of having everything close by within this complex.
Gilvane LolatoOperations Manager at ONA
Gilvane Lolato
We’re very excited to have partnered with the WTC Events Center. Paula and her team have been amazing, a tremendous support for us. We had exhibitions, sponsors, event spaces, catering. You choose it, and they take care of everything, from start to finish.
Simon DonohoeSenior Event Manager at EISQua
Simon Donohoe
We always recommend it, both my client and especially our agency, because we receive excellent service, the food is outstanding, and the audiovisual support meets all our needs. We’re always confident that the event will be a success.
Gisele HassonSpell Events
Gisele Hasson
Special thanks to Andreia, my long-time partner, and the entire team who make all the difference in delivering our event!
Flavia ZamaroniZum Brasil director
Flavia Zamaroni
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