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Making a corporate event more engaging does not necessarily require major changes to the program. Strategies such as gamification, surprise sessions, content production, collectible gifts and interactive presentations can increase engagement and create memorable experiences. In this article, we present five practical ideas to encourage audience participation and transform corporate gatherings into more dynamic experiences. With versatile spaces, WTC Events Center offers possibilities for different formats and experiences.
Planning a year end celebration requires attention to the profile of employees and the type of experience the company wants to provide. Music, gastronomy, activities, guests and the format of the celebration are factors that directly influence the success of the gathering. In this article, we present five tips for organizing a celebration that values people, strengthens connections and creates special moments. With versatile spaces, WTC Events Center offers possibilities for different styles of corporate celebrations.
Choosing an event venue for large events requires more than checking capacity. Infrastructure, technology, accessibility, catering, circulation and logistics all contribute to a smooth operation and a better attendee experience.
The 2026 World Cup highlights trends that could transform the events industry in 2027. Frictionless experiences, digital journeys, AI, personalized hospitality and seamless crisis management point to a new era of Live Marketing, where technology and data help create more relevant connections.
Testimonials
One of the things that fascinates me about the WTC is the people who work here — from the cleaning staff to the director, the CEO — they are all involved in the process of delivering this sense of hospitality, [...] this ease and practicality, whether you're the organizer, the client, or a participant.
Gisella GimenezOwner of G8G Eventos 
The WTC provides the event infrastructure because it offers versatile rooms and spaces, allowing us to organize our content in a very dynamic way, all in the same place.
Renata SalviEvent Leader at Sensedia 
We serve more than 1,300 people that evening at a delicious, very sophisticated dinner. It’s actually quite challenging to find a venue that meets our needs—in terms of location, which contributes significantly to safety, and the impeccable gastronomy provided here at the WTC.
Carol GracianiManager of the Relationship, Events, and Commercial Departments at the Brazilian Franchising Association 
Being at the WTC was a very assertive choice on our part — it's much more than just renting a space. They deliver a great experience, they provide a service, a connection with us that truly justifies our decision to be here. They're always willing to help and contribute so that we can deliver an event with a fantastic experience.
Pablo MateusCo-Founder at 7th Experience 
We chose the WTC Events Center for its location, convenience, and the excellent structure it offers. Also, because the service is outstanding! Today, our events are held exclusively in São Paulo because we believe it's the best place in Brazil to bring together professionals who are focused on development and improvement.
Sara DieguezPartner at Intelijur 
I think that among all the aspects — the location, the service, the kindness — all the professionals who worked with us were extremely attentive from beginning to end. One word we used a lot here, both for the internal and external audience, was synergy. So overall, the event flowed really well; it had a lot of synergy.
Lívia CecchettiniEvents BTG Pactual 
Finding this space and this team, with a channel that was always open to us and fully available to meet all our needs — from the simplest to the most complex — was essential for us to achieve success.
Roberta NunesCEO Evento Único 
There are many factors that make a venue perfect for hosting an event. For the past three years, we’ve held ours at the WTC because they are our partners in surprising us with each new edition.
Ana Paula PadrãoFounder of "Tempo de Mulher" 
The level of attention we receive is truly remarkable, as well as the quick response to our needs and requests. It is by far a major differentiator.
Emerson PestanaCEO 7th Experience 
In addition to the versatility of being able to host the event across four different floors, we were also able to deliver excellent organizational quality, thanks to the support of the WTC Events Center.
Ana LuEvents BTG Pactual 
We are an international company, and working with the WTC team has been very easy throughout the entire process.
Flor CampitelliDirector of IMCAS Americas 
The WTC team always provides us with full support, regardless of the type of event or audience — and that, for us, is an incredible enabler.
NatashaN8 Eventos 
This WTC way truly captivates me — the team is always available, always with a smile on their face, ready to handle everything from our simplest requests to the most complex ones.
Gisele RederCEO Pinkent Eventos 
A high-quality venue, with open access, offering multiple services — including food — and hotel rooms, which is essential since we have participants from both Brazil and abroad. So we understand this is a general preference, making it the ideal location.
Márcia RibeiroTechnical Advisor to the ABGR Council 
The WTC infrastructure made all of this possible for us, in addition to offering excellent logistics and easy access. We’ve also received feedback from all participants highlighting the importance of having everything close by within this complex.
Gilvane LolatoOperations Manager at ONA 
We’re very excited to have partnered with the WTC Events Center. Paula and her team have been amazing, a tremendous support for us. We had exhibitions, sponsors, event spaces, catering. You choose it, and they take care of everything, from start to finish.
Simon DonohoeSenior Event Manager at EISQua 
We always recommend it, both my client and especially our agency, because we receive excellent service, the food is outstanding, and the audiovisual support meets all our needs. We’re always confident that the event will be a success.
Gisele HassonSpell Events 
Special thanks to Andreia, my long-time partner, and the entire team who make all the difference in delivering our event!
Flavia ZamaroniZum Brasil director 
We looked at several hotels and exhibition venues, and here at WTC we found an environment with the right infrastructure.
Marcio MontagnaniPortfolio Director at BIZ Group 
Possibly, this was the only place where I could hold the event while meeting all of its needs and complexities. I was not mistaken when we chose this venue, because the event has been running wonderfully well to this day.
Marta HoffmanGrand Chess Tour 
This is our second edition here, and we are already finalizing the 2027 edition. I recommend it because here we feel at home.
Delduque MartinsDirector of Fambras Halal Certificadora and CEO of the International Halal Academy 
We have been very happy for many years to be part of this partnership with the World Trade Center and Sheraton.
Daniel Maximilian da CostaPresident and Founder of the Latin America Quality Institute 
For us, WTC is a great place to hold BSOP because it has an event center, a shopping mall, a hotel and an entire food court. This provides comfort both for those who work at the event and for those who attend it.
Lara CamposPartner and CEO of BSOP 
This conveys positive energy to all of our congress participants, along with a welcoming atmosphere and, above all, the functionality of the space. São Paulo Regional is honored to be here, and this truly makes a difference to our event.
Dr. Jorge Luiz AbelPresident of the São Paulo Regional Branch of the Brazilian Society of Plastic Surgery 
We chose this space because, for us, it represents another milestone in the growth of the event, and within WTC there could not have been a better place to celebrate it. The infrastructure, location and event setup made everything very special.
Jordana SouzaCRO and Founder of Voll 
All of our interactions before the event were incredible. The service was always fast and efficient, with the team understanding the client’s perspective and our own. The event does not stop changing once the contract is signed, and WTC’s partnership with us has always been very strong, whether in responding to our requests, speeding up details or supporting everything we need.
MariAccess Agency 
Normally, it takes us a year to plan an event. We organized this one in 36 days. The opportunity came up, and we do not let opportunities pass us by, but we can only make it happen when we have partners willing to join us on the journey. That is exactly what we found here, both with WTC’s venue, operations and production teams, as well as with suppliers, including catering.
Malu SevieriCEO of Emme Brasil 
We think the location here is very good. There is a lot of activity, with people constantly moving around. There is the convenience of having D&D Shopping nearby, parking is available, and Uber can arrive and leave easily. So, for this size and number of people, we believe this is an ideal space for the type of event we organize.
Thais MarquesManaging Partner at ILOS 
This year, we chose to hold the SBHCI Solar Congress here at WTC for several reasons, including the fact that it is part of a hotel complex. This makes it easy to go straight from your room into the event, which helps create a more immersive experience.
Dr. José Airton de ArrudaPresident of SBHCI 
One of the things that fascinates me about the WTC is the people who work here — from the cleaning staff to the director, the CEO — they are all involved in the process of delivering this sense of hospitality, [...] this ease and practicality, whether you're the organizer, the client, or a participant.
Gisella GimenezOwner of G8G Eventos
The WTC provides the event infrastructure because it offers versatile rooms and spaces, allowing us to organize our content in a very dynamic way, all in the same place.
Renata SalviEvent Leader at Sensedia
We serve more than 1,300 people that evening at a delicious, very sophisticated dinner. It’s actually quite challenging to find a venue that meets our needs—in terms of location, which contributes significantly to safety, and the impeccable gastronomy provided here at the WTC.
Carol GracianiManager of the Relationship, Events, and Commercial Departments at the Brazilian Franchising Association
Being at the WTC was a very assertive choice on our part — it's much more than just renting a space. They deliver a great experience, they provide a service, a connection with us that truly justifies our decision to be here. They're always willing to help and contribute so that we can deliver an event with a fantastic experience.
Pablo MateusCo-Founder at 7th Experience
We chose the WTC Events Center for its location, convenience, and the excellent structure it offers. Also, because the service is outstanding! Today, our events are held exclusively in São Paulo because we believe it's the best place in Brazil to bring together professionals who are focused on development and improvement.
Sara DieguezPartner at Intelijur
I think that among all the aspects — the location, the service, the kindness — all the professionals who worked with us were extremely attentive from beginning to end. One word we used a lot here, both for the internal and external audience, was synergy. So overall, the event flowed really well; it had a lot of synergy.
Lívia CecchettiniEvents BTG Pactual
Finding this space and this team, with a channel that was always open to us and fully available to meet all our needs — from the simplest to the most complex — was essential for us to achieve success.
Roberta NunesCEO Evento Único
There are many factors that make a venue perfect for hosting an event. For the past three years, we’ve held ours at the WTC because they are our partners in surprising us with each new edition.
Ana Paula PadrãoFounder of "Tempo de Mulher"
The level of attention we receive is truly remarkable, as well as the quick response to our needs and requests. It is by far a major differentiator.
Emerson PestanaCEO 7th Experience
In addition to the versatility of being able to host the event across four different floors, we were also able to deliver excellent organizational quality, thanks to the support of the WTC Events Center.
Ana LuEvents BTG Pactual
We are an international company, and working with the WTC team has been very easy throughout the entire process.
Flor CampitelliDirector of IMCAS Americas
The WTC team always provides us with full support, regardless of the type of event or audience — and that, for us, is an incredible enabler.
NatashaN8 Eventos
This WTC way truly captivates me — the team is always available, always with a smile on their face, ready to handle everything from our simplest requests to the most complex ones.
Gisele RederCEO Pinkent Eventos
A high-quality venue, with open access, offering multiple services — including food — and hotel rooms, which is essential since we have participants from both Brazil and abroad. So we understand this is a general preference, making it the ideal location.
Márcia RibeiroTechnical Advisor to the ABGR Council
The WTC infrastructure made all of this possible for us, in addition to offering excellent logistics and easy access. We’ve also received feedback from all participants highlighting the importance of having everything close by within this complex.
Gilvane LolatoOperations Manager at ONA
We’re very excited to have partnered with the WTC Events Center. Paula and her team have been amazing, a tremendous support for us. We had exhibitions, sponsors, event spaces, catering. You choose it, and they take care of everything, from start to finish.
Simon DonohoeSenior Event Manager at EISQua
We always recommend it, both my client and especially our agency, because we receive excellent service, the food is outstanding, and the audiovisual support meets all our needs. We’re always confident that the event will be a success.
Gisele HassonSpell Events
Special thanks to Andreia, my long-time partner, and the entire team who make all the difference in delivering our event!
Flavia ZamaroniZum Brasil director
