Musician’s Day: when music meets hospitality at the Sheraton São Paulo WTC Hotel. In this special month dedicated to celebrating such an essential art form, we also recognize the transformative role that music plays in our spaces. More than just background sound, it’s part of the full experience we offer to our guests and visitors.
At the Sheraton São Paulo WTC Hotel, we believe that music is a bridge — connecting people, cultures, and life stories. It moves, touches, and welcomes. That’s why we make sure it’s present in our daily environment in an authentic and engaging way.
Music as Part of the Sheraton Experience
During happy hour, for example, live performances create a distinctive atmosphere that brings together guests, executives, travelers, and the local São Paulo community. Local artists help bring the soul of the city into the hotel, adding energy, elegance, and a warm ambiance to our spaces.
Among these talents is Alex Cohen, who performs every Thursday at 8 PM at the D.O.K. restaurant. With a striking voice and charismatic presence, he is one of the artists who brings the hotel’s cultural programming to life.
Hospitality Through Culture and Connection
For us, combining music and hospitality goes far beyond offering entertainment — it’s about crafting experiences that move, inspire, and unite. It turns a simple stay into a rich, shared moment where strangers become part of the same melody and memory.
This sensory and cultural hospitality is what sets the Sheraton experience apart. We value every detail that makes our guest’s journey lighter, more meaningful, and unforgettable — and music is an essential part of that journey.
A Tribute to the Art That Moves Us
On this Musician’s Day, we celebrate the artists who fill our spaces with emotion and authenticity. And we reaffirm our commitment to keeping music a living part of the Sheraton experience — because to us, hospitality is more than welcoming: it’s about moving, surprising, and connecting.
Come live this experience with us. At the Sheraton São Paulo WTC Hotel, music and hospitality walk hand in hand.