The Ideal Menu for Every Type of Corporate Event
Menu selection directly impacts the pace, engagement, and perceived value of a corporate event. Coffee breaks, finger foods, banquets, and gastronomic activations serve different formats and audiences, and should be chosen strategically. This article shows how to align each service type with your event goals, emphasizing the importance of planning and integration with the venue. At WTC Events Center, infrastructure and trusted partners provide complete culinary solutions, enhancing the experience from start to finish.
5 Advantages of Hosting Your Convention in a Complex with an Integrated Hotel
Holding corporate conventions in complexes with an integrated hotel offers both practical and strategic benefits. This article outlines five key advantages of this model, including simplified logistics, better time management, enhanced participant comfort, complete infrastructure, and elevated brand perception. With the Sheraton São Paulo WTC Hotel integrated into the WTC Events Center, companies can plan high-efficiency, high-experience events.
The Impact of Carnival on the Events Industry
Carnival, one of Brazil’s most iconic holidays, offers a strategic window for corporate events. In cities like São Paulo, where activity continues during the extended holiday, this period allows for trainings, conventions, and business meetings with greater flexibility. This article explores how companies can stand out by embracing this moment and how WTC Events Center is equipped to meet high-performance demands, even during off-peak dates.
How to choose the ideal venue for your corporate event
Choosing the ideal venue for your corporate event goes beyond square footage or location. In this strategic checklist, you’ll find 7 essential — and often overlooked — criteria that directly impact the event’s success. Functionality, built-in infrastructure, comfort, location, technical support, versatility, and experiential potential are key differentials that elevate execution and ensure real impact. Learn how WTC Events Center brings all these elements together with excellence.
Sustainable Events: Practices and Solutions at WTC Events Center
Sustainability has become a priority in corporate events, reflecting environmental responsibility and a commitment to the future. At WTC Events Center, initiatives like LED lighting, recycling stations, and the use of reusable materials are consolidated as practical solutions for sustainable events — enhancing the image of brands that aim to be agents of transformation.
São Paulo Turns 471: History, Modernity, and Attractions Around Sheraton São Paulo WTC
As São Paulo celebrates its 471st anniversary, we highlight the city’s evolution and the modern transformation of Brooklin — home to Sheraton São Paulo WTC. In addition to showcasing the hotel’s features, the article presents key nearby attractions like the Cable-Stayed Bridge, Parque do Povo, and cultural and business institutions, reinforcing the strategic location for both leisure and business travel.
How to reduce costs without compromising quality in your corporate event
Planning a corporate event on a controlled budget doesn’t mean giving up excellence. By setting clear priorities, choosing venues with integrated solutions, and relying on strategic partners, it’s possible to reduce costs without compromising the quality of the experience. In 2026, success lies in smart planning and a focus on what truly matters — and WTC Events Center is the ideal partner on this journey.
Extend Your Weekend at Sheraton São Paulo WTC
Sheraton São Paulo WTC is the ideal choice for anyone looking to extend their vacation mood or turn any weekend into a moment of full relaxation. With the possibility of late check-out, a swimming pool, Sunday breakfast with characters, and proximity to major events, the hotel offers comfort, leisure, and convenience — for both locals and visitors to the city.
The Ultimate Checklist for Kickoff Conventions and Trainings
Kickoff conventions and trainings are critical moments to align strategies, goals, and teams. A well-structured plan ensures operational efficiency, participant engagement, and real impact on results. This ultimate checklist highlights the key items every organizer should consider and emphasizes the importance of relying on well-located venues and experienced partners like the WTC Events Center.
WTC Events Center Is the Leading Destination for Kick-Offs in 2026
With the arrival of 2026, companies from various sectors are planning their kick-offs and conventions in advance. The WTC Events Center stands out as the top choice for such events, offering a strategic location, robust infrastructure, specialized technical partners, and special conditions for January.