You have probably experienced this scene before: your convention at the WTC Events Center ends successfully, networking exceeded expectations, goals were achieved, but the holiday weekend is about to begin and your first instinct is to rush to the airport. But what if the smartest decision for your well-being — and even your budget — was actually the opposite?
Staying in São Paulo after a corporate event is no longer considered a luxury. It has become a global trend known as Bleisure (Business + Leisure). At WTC São Paulo, this transition happens naturally. By extending your stay, you replace endless airport lines before a holiday with the vibrant energy of Latin America’s largest metropolis.
The strategic location of the WTC in the Berrini/Chucri Zaidan district works as a gateway to the very best of São Paulo. If you choose to extend your trip, the city offers experiences that fit perfectly into the time you have available.
Culture and Entertainment: Experiences for Every Schedule
If you only have two hours, enjoy Parque do Povo, located just eight minutes away. It is the ideal green escape for a refreshing walk or a quick picnic to disconnect from the routine of meetings and presentations.
If your afternoon is free, around four to five hours, head to Avenida Paulista. In approximately 25 minutes, you can visit the MASP or Japan House. It is the perfect amount of time to experience world-class exhibitions and feel the cultural pulse of São Paulo at a slower pace.
And if you are looking for an unforgettable evening, explore the city’s theaters. São Paulo is Brazil’s capital for musicals and large productions. A short drive gives you access to major venues across the south and central-south regions of the city, where there is always a premiere or acclaimed performance taking place.
Gastronomy: From the Hotel to the Heart of the Complex
The gastronomic experience begins without even leaving the building. In addition to the sophisticated cuisine and impeccable service at the Sheraton São Paulo WTC Hotel restaurant, the complex is home to iconic dining destinations.
Barbacoa is an absolute reference for meat lovers and the perfect choice for a celebratory lunch or an elegant closing dinner. For those who enjoy Italian cuisine, Divina Comédia offers a delicious gourmet experience within the complex itself, combining flavor, convenience, and sophistication.
A Discovery for Every Profile
If you are traveling with family, São Paulo reveals itself as a cultural playground. Attractions such as Museu da Imaginação and Parque Ibirapuera become essential stops, combining education and entertainment in experiences that delight both children and adults.
For couples or visitors interested in nightlife, the WTC’s privileged location offers quick access to the vibrant districts of Itaim Bibi and Vila Olímpia. There, among the city’s finest rooftops and jazz bars, you can celebrate business achievements while enjoying the iconic illuminated Ponte Estaiada — the perfect ending to your bleisure journey.
A Smarter Choice: Less Traffic, More Satisfaction
Beyond the pleasure, there is also a rational advantage. Studies show that professionals who embrace bleisure return to work with up to 30% more engagement. In addition, avoiding travel on peak holiday days can reduce airfare costs by up to 20%.
At the WTC, you are just 18 minutes from Congonhas Airport. This means you can enjoy your extended holiday until the very last moment, checking out calmly and without the stress of São Paulo traffic.
A Holiday With Purpose
Turn your next convention into a complete experience for you and your team. At the WTC Events Center, work is only the beginning. The rest of the city is waiting for you.