The value of in-person meetings continues to grow—even in an increasingly digital world. While virtual meetings have become more common, data shows that face-to-face interaction remains irreplaceable when it comes to building trust, creating lasting connections, and generating concrete results.
According to MeEventos/DataEventos, the Brazilian corporate events market experienced significant growth between January and May 2025: there was a 16% increase in budget requests and a 4.7% rise in events held. These numbers show that, despite the convenience of digital formats, companies recognize the strategic value of in-person encounters.
Additionally, a global survey by Accor involving 9,000 professionals revealed that face-to-face meetings can generate up to 36% more revenue and 37% more deal closures compared to online formats.
Moreover, 60% of Brazilian participants prefer in-person events, believing they are more productive, engaging, and effective for networking. In other words, the value of in-person meetings is also found in the emotional and relational perception of attendees.
Real Connections, Bigger Results
Face-to-face meetings allow participants to read body language, adjust communication based on context, and develop empathy more naturally. This environment promotes faster decision-making and deeper relationships.
Beyond business impact, in-person meetings play a key role in strengthening company culture. They create space for value alignment, team motivation, and genuine collaboration—all of which contribute to increased engagement and internal cohesion.
The Right Environment Makes All the Difference
At the WTC Events Center, we offer a complete structure for your company to fully leverage the value of in-person meetings. With versatile spaces, integrated technology, and a strategic location, our venues are prepared to host anything from executive meetings to major strategic events with excellence.
Whether you’re gathering leaders, aligning teams, or strengthening partnerships, you’ll find the ideal environment here to create real impact—with full support from our team.
Want to turn your next in-person meeting into a high-impact strategic moment? Contact us today. We’d be delighted to welcome you to the WTC Events Center.