WTC Events Center is the leading destination for kick-offs in 2026 — and this trend is already confirmed in the corporate market. As the fiscal year closes and a new cycle begins, companies are accelerating the planning of strategic gatherings that mark the start of their annual journeys.
In this context, the WTC Events Center stands out as the preferred venue for these key moments. Located in the south zone of São Paulo, the complex offers quick access to Congonhas Airport and the city’s main business routes. This logistical convenience facilitates the mobility of teams from across the country and reduces operational costs.
Beyond its strategic location, the WTC Events Center features top-tier infrastructure: corporate towers, a convention center, an integrated hotel, and modular rooms suitable for various event formats and sizes. This is complemented by specialized technical partners in audiovisual, scenography, broadcasting, and technology — all essential for delivering high-impact events early in the year.
This early reservation movement began in 2025, when companies from the technology, healthcare, industrial, and financial sectors started securing their dates for the first quarter of 2026. As a result, the WTC Events Center has cemented its position as the ideal hub for meetings that demand integration, alignment, and performance.
Another key advantage is the special conditions for events held in January, making this period even more strategic for those looking to start the year strong — benefiting from great negotiation opportunities, complete infrastructure, and highly qualified operational support.
Choosing the WTC Events Center reflects the trust of companies that view events as a strategic tool — not just to bring people together, but to engage, inspire, and drive concrete results.