Sustainable events are an increasing necessity in the event sector, which has historically caused considerable environmental impact. The production of solid waste, intensive water and energy consumption, and the use of disposable materials make large in-person gatherings potential contributors to environmental damage. However, the market is seeking solutions, and the WTC Events Center is at the forefront of this movement.
The Environmental Impact of Events
Large events often require temporary structures, non-recyclable materials, and large-scale energy consumption, often from non-renewable sources. This model directly increases carbon emissions and waste that is not reused. Despite growing awareness, much remains to be done: according to a 2024 study, only 46% of festivals have a sustainability policy in place, and only 31% publish their carbon control measures.
The Need for Sustainable Action
Given this scenario, adopting sustainable practices has become urgent. Measures such as waste reduction, rational use of natural resources, and creating positive legacies for the local community are essential steps. Moreover, promoting practical and educational guidance for organizers and participants helps foster collective engagement and build a more conscious sector.
The WTC Events Center’s Commitment
At the WTC Events Center, sustainability is part of our governance commitments. For each event, we aim to minimize environmental impacts through actions like responsible waste management, energy and water optimization, and encouraging the use of reusable materials.
This approach not only meets regulatory and market expectations but also adds value to the participant experience. Sponsors and partner companies, increasingly committed to ESG practices, also benefit from events aligned with sustainable standards.
Sustainability as a Permanent Value
Integrating sustainability from the planning to the execution of an event is an effective way to protect the environment and enhance the organizer’s reputation. With continuous actions, the sector can become a positive agent for planetary impact.