São Paulo, the largest city in Brazil and one of the most influential in Latin America, plays a crucial role as a major hub for events, tourism, and hospitality nationally and internationally. Its position as a business, cultural, and entertainment epicenter significantly contributes to the development of these sectors at local, national, and global levels.
The city hosts various segments ranging from conferences and congresses to fairs, exhibitions, cultural festivals, sports, and corporate events. São Paulo stands out for its world-class infrastructure, including renowned convention centers like the WTC Events Center, offering ample spaces and complete infrastructure for events of all sizes.
In addition to its role as an event epicenter, São Paulo has a powerful impact on tourism and hospitality. The city serves as a gateway to Brazil, attracting millions of tourists annually. With two international airports, São Paulo establishes itself as a strategic point for global travelers.
Events held in the city drive not only the events sector itself but the economy as a whole. The economic activity generated contributes to the growth of the hotel industry, attracting investments in new developments and services. Moreover, the success of these events projects São Paulo as a global destination for business, leisure, and culture.
In 2019, São Paulo received approximately 15 million tourists, both domestic and international, demonstrating its global appeal. With over 400 hotels and approximately 45 thousand rooms, the city offers a wide range of accommodation options to meet the diverse demand of visitors. The events sector in São Paulo generates billions of reais annually, making a significant contribution to the local and national economy.
São Paulo is much more than a city; it is a convergence point of cultures, businesses, and experiences. Its importance as a center for events, tourism, and hospitality is unquestionable, driving not only economic growth but also the international projection of Brazil. The city continues to assert itself as a must-visit destination for those seeking diverse experiences in a dynamic and vibrant environment.