Sustainable Events: Practices and Solutions at WTC Events Center
Sustainability has become a priority in corporate events, reflecting environmental responsibility and a commitment to the future. At WTC Events Center, initiatives like LED lighting, recycling stations, and the use of reusable materials are consolidated as practical solutions for sustainable events — enhancing the image of brands that aim to be agents of transformation.
How to reduce costs without compromising quality in your corporate event
Planning a corporate event on a controlled budget doesn’t mean giving up excellence. By setting clear priorities, choosing venues with integrated solutions, and relying on strategic partners, it’s possible to reduce costs without compromising the quality of the experience. In 2026, success lies in smart planning and a focus on what truly matters — and WTC Events Center is the ideal partner on this journey.
The Power of In-Person Networking in Business
Even in a digital world, in-person networking remains essential for creating real opportunities and lasting relationships. At the WTC Events Center, the ideal structure and environment make every event a chance to turn connections into achievements.
Live Music at Sheraton São Paulo WTC: Happy Hour in Berrini
Sheraton São Paulo WTC Hotel offers a live music program that turns happy hours in Berrini into unique experiences. From Monday to Thursday, guests and visitors can enjoy piano and vocal performances in the hotel lobby, in an elegant and welcoming atmosphere.
5 Details That Make All the Difference When Organizing an Event
When organizing an event, the details matter—a lot. They directly impact the experience of attendees and make the event memorable for its care, professionalism, and excellence! Below, we’ve listed 5 key aspects that deserve special attention: Audio and LightingHigh-quality sound and well-positioned lighting are essential for the flow of the event. These elements ensure focus, […]
How to Conduct an Efficient Team Meeting
Running an efficient team meeting requires planning, respect for participants’ time, and a suitable environment. Studies show that poorly organized meetings hinder productivity. With a professional and comfortable setting, such as that offered by the WTC Events Center, meetings can become truly productive and strategic gatherings.
Event Activations: Why They Matter
Event activations are essential strategies to connect brands and people through experience. By using sensory elements, technology, personalization, and co-creation, it’s possible to engage audiences in memorable ways. The WTC Events Center offers the ideal structure to create creative and impactful activations.
Mid-year: the perfect time to align strategies and plan ahead!
July marks the midpoint of the year and is an excellent time for strategic reflection. Meeting your team in person helps align goals, spark ideas, and strengthen organizational culture. The WTC Events Center offers the ideal space for productive gatherings, with complete infrastructure and an inspiring environment.
How External Environments Boost Productivity
In-person meetings held outside the office, such as in cafés and hotels, boost productivity and foster creativity. Research indicates that this change of setting improves focus, strengthens professional relationships, and generates up to 20% more innovative ideas, making meetings more effective.
The Importance of Location for the Success of Your Event
The location of the event is essential to ensure its success, impacting participants’ experience, brand visibility, and logistics. Strategic venues like the WTC Events Center offer easy access, complete infrastructure, and proximity to essential services, providing convenience and satisfaction to guests.