The Ideal Menu for Every Type of Corporate Event
Menu selection directly impacts the pace, engagement, and perceived value of a corporate event. Coffee breaks, finger foods, banquets, and gastronomic activations serve different formats and audiences, and should be chosen strategically. This article shows how to align each service type with your event goals, emphasizing the importance of planning and integration with the venue. At WTC Events Center, infrastructure and trusted partners provide complete culinary solutions, enhancing the experience from start to finish.
How to choose the ideal venue for your corporate event
Choosing the ideal venue for your corporate event goes beyond square footage or location. In this strategic checklist, you’ll find 7 essential — and often overlooked — criteria that directly impact the event’s success. Functionality, built-in infrastructure, comfort, location, technical support, versatility, and experiential potential are key differentials that elevate execution and ensure real impact. Learn how WTC Events Center brings all these elements together with excellence.
Sustainable Events: Practices and Solutions at WTC Events Center
Sustainability has become a priority in corporate events, reflecting environmental responsibility and a commitment to the future. At WTC Events Center, initiatives like LED lighting, recycling stations, and the use of reusable materials are consolidated as practical solutions for sustainable events — enhancing the image of brands that aim to be agents of transformation.
How to reduce costs without compromising quality in your corporate event
Planning a corporate event on a controlled budget doesn’t mean giving up excellence. By setting clear priorities, choosing venues with integrated solutions, and relying on strategic partners, it’s possible to reduce costs without compromising the quality of the experience. In 2026, success lies in smart planning and a focus on what truly matters — and WTC Events Center is the ideal partner on this journey.
The Power of In-Person Networking in Business
Even in a digital world, in-person networking remains essential for creating real opportunities and lasting relationships. At the WTC Events Center, the ideal structure and environment make every event a chance to turn connections into achievements.
Live Music at Sheraton São Paulo WTC: Happy Hour in Berrini
Sheraton São Paulo WTC Hotel offers a live music program that turns happy hours in Berrini into unique experiences. From Monday to Thursday, guests and visitors can enjoy piano and vocal performances in the hotel lobby, in an elegant and welcoming atmosphere.
5 Details That Make All the Difference When Organizing an Event
When organizing an event, the details matter—a lot. They directly impact the experience of attendees and make the event memorable for its care, professionalism, and excellence! Below, we’ve listed 5 key aspects that deserve special attention: Audio and LightingHigh-quality sound and well-positioned lighting are essential for the flow of the event. These elements ensure focus, […]
How to Conduct an Efficient Team Meeting
Running an efficient team meeting requires planning, respect for participants’ time, and a suitable environment. Studies show that poorly organized meetings hinder productivity. With a professional and comfortable setting, such as that offered by the WTC Events Center, meetings can become truly productive and strategic gatherings.
Event Activations: Why They Matter
Event activations are essential strategies to connect brands and people through experience. By using sensory elements, technology, personalization, and co-creation, it’s possible to engage audiences in memorable ways. The WTC Events Center offers the ideal structure to create creative and impactful activations.
Mid-year: the perfect time to align strategies and plan ahead!
July marks the midpoint of the year and is an excellent time for strategic reflection. Meeting your team in person helps align goals, spark ideas, and strengthen organizational culture. The WTC Events Center offers the ideal space for productive gatherings, with complete infrastructure and an inspiring environment.