WTC

Why Booking Corporate Events in Advance Leads to Better Results in 2026

Empresários analisando calendário de eventos corporativos para 2026 em sala de reunião moderna.

Companies aiming for more strategic outcomes in 2026 have already started booking their corporate events in advance. This approach secures access to the best dates, allows better financial and operational planning, and enables the creation of more complete experiences. In this article, you’ll understand why early booking has become a key competitive advantage in the corporate events market.

Family Holidays in São Paulo

Família brincando com criança na piscina do Sheraton São Paulo WTC, durante as férias em São Paulo.

São Paulo is an amazing destination for families with kids — as long as the itinerary is well planned and the accommodation supports the experience. Sheraton São Paulo WTC offers a strategic location, family-friendly structure, and easy access to the city’s main children’s attractions. This guide shows how to enjoy a stress-free and memorable vacation in São Paulo with kids.

Experiences at Sheraton São Paulo WTC Are the Best Year-End Gift

Casal brindando durante jantar romântico no Sheraton São Paulo WTC, representando experiências que viram memórias.

Gifting experiences at Sheraton São Paulo WTC is an elegant and heartfelt way to surprise someone this holiday season. Instead of material items, meaningful moments become lasting memories. From romantic getaways and fine dining to relaxing weekends, the hotel offers full-service infrastructure, premium cuisine, and impeccable hospitality. A perfect gift for couples, parents, or anyone who deserves time, rest, and affection.

Why São Paulo Is the Epicenter of Corporate Innovation

Auditório moderno do WTC Events Center durante evento de inovação corporativa em São Paulo.

The city of São Paulo continues to lead as Brazil’s top hub for corporate innovation, hosting major events in technology, telecom, digital security, and business transformation. Between October and November 2025, the WTC Events Center welcomed the most prominent industry gatherings, reinforcing its role as one of the country’s most complete business complexes, offering flexible infrastructure, integrated operations, and expert service.

Your Company Party: How Our Gastronomy Adapts to Your Event

Mesa elegante com menu personalizado em evento corporativo no Sheraton São Paulo.

With the growing demand for end-of-year celebrations, Sheraton São Paulo stands out as the ideal destination for corporate and social events. Flexible, creative gastronomy — crafted by Atta and SIG Gastronomia — offers tailor-made menus, special pairings, and experiences that adapt to different styles and group sizes. A hotel that transforms every party into a unique, elegant, and fully personalized gathering.

Sophisticated Staycation: How to Relax in São Paulo Without Leaving the City

Área de lazer do Sheraton São Paulo com piscina e espaços de descanso ideais para uma staycation sofisticada.

A sophisticated staycation in São Paulo is the perfect way to unwind without traffic, airports, or long commutes. Sheraton São Paulo offers spacious rooms, premium gastronomy, a pool, and easy access to cultural attractions—making weekends lighter and more special. It’s a complete urban experience for those who want to relax, recharge, and enjoy the city in a whole new way.

Why the WTC Events Center Is the Ideal Destination for 2026 Planning Meetings in São Paulo

Vista das salas modulares e estrutura corporativa moderna do WTC Events Center em São Paulo.

The WTC Events Center stands out as the ideal destination for 2026 planning meetings in São Paulo. With a strategic location, advanced technology, and environments that foster focus, creativity, and high-impact decisions, the complex offers companies a neutral space where strategies gain clarity and teams collaborate more effectively. It is a center designed for corporate gatherings that demand depth and a forward-thinking mindset.

The Value of In-Person Meetings for Your Company

Executivos reunidos em um evento presencial no WTC Events Center, interagindo em ambiente moderno e colaborativo.

The value of in-person meetings lies in their ability to create real connections, close deals, and strengthen organizational culture. Even in a digital era, face-to-face meetings remain a strategic asset for companies that aim to grow consistently. The WTC Events Center offers the ideal structure to turn these moments into real outcomes.

Musician’s Day: When Music Meets Hospitality at the Sheraton São Paulo WTC

Músico se apresentando ao vivo no restaurante D.O.K. durante happy hour no Sheraton São Paulo WTC Hotel.

In celebration of Musician’s Day, the Sheraton São Paulo WTC Hotel honors the powerful bond between music and hospitality. With live performances during happy hour, artists like Alex Cohen create a refined and welcoming atmosphere that transforms every stay into a lived experience. Music reinforces the hotel’s commitment to offering moments that spark emotions, memories, and unique connections.