The Impact of Carnival on the Events Industry
Carnival, one of Brazil’s most iconic holidays, offers a strategic window for corporate events. In cities like São Paulo, where activity continues during the extended holiday, this period allows for trainings, conventions, and business meetings with greater flexibility. This article explores how companies can stand out by embracing this moment and how WTC Events Center is equipped to meet high-performance demands, even during off-peak dates.
How to choose the ideal venue for your corporate event
Choosing the ideal venue for your corporate event goes beyond square footage or location. In this strategic checklist, you’ll find 7 essential — and often overlooked — criteria that directly impact the event’s success. Functionality, built-in infrastructure, comfort, location, technical support, versatility, and experiential potential are key differentials that elevate execution and ensure real impact. Learn how WTC Events Center brings all these elements together with excellence.
Sustainable Events: Practices and Solutions at WTC Events Center
Sustainability has become a priority in corporate events, reflecting environmental responsibility and a commitment to the future. At WTC Events Center, initiatives like LED lighting, recycling stations, and the use of reusable materials are consolidated as practical solutions for sustainable events — enhancing the image of brands that aim to be agents of transformation.
São Paulo Turns 471: History, Modernity, and Attractions Around Sheraton São Paulo WTC
As São Paulo celebrates its 471st anniversary, we highlight the city’s evolution and the modern transformation of Brooklin — home to Sheraton São Paulo WTC. In addition to showcasing the hotel’s features, the article presents key nearby attractions like the Cable-Stayed Bridge, Parque do Povo, and cultural and business institutions, reinforcing the strategic location for both leisure and business travel.
How to reduce costs without compromising quality in your corporate event
Planning a corporate event on a controlled budget doesn’t mean giving up excellence. By setting clear priorities, choosing venues with integrated solutions, and relying on strategic partners, it’s possible to reduce costs without compromising the quality of the experience. In 2026, success lies in smart planning and a focus on what truly matters — and WTC Events Center is the ideal partner on this journey.
Extend Your Weekend at Sheraton São Paulo WTC
Sheraton São Paulo WTC is the ideal choice for anyone looking to extend their vacation mood or turn any weekend into a moment of full relaxation. With the possibility of late check-out, a swimming pool, Sunday breakfast with characters, and proximity to major events, the hotel offers comfort, leisure, and convenience — for both locals and visitors to the city.
The Ultimate Checklist for Kickoff Conventions and Trainings
Kickoff conventions and trainings are critical moments to align strategies, goals, and teams. A well-structured plan ensures operational efficiency, participant engagement, and real impact on results. This ultimate checklist highlights the key items every organizer should consider and emphasizes the importance of relying on well-located venues and experienced partners like the WTC Events Center.
WTC Events Center Is the Leading Destination for Kick-Offs in 2026
With the arrival of 2026, companies from various sectors are planning their kick-offs and conventions in advance. The WTC Events Center stands out as the top choice for such events, offering a strategic location, robust infrastructure, specialized technical partners, and special conditions for January.
WTC Events Center is the Leading Destination for 2026 Kick-Offs
WTC Events Center stands out as the top choice for kick-offs and conventions at the start of 2026. Companies in tech, healthcare, finance, and industry are securing their dates early, taking advantage of the venue’s complete infrastructure, prime location, and exclusive offers for January events.
Sensations Every Event Participant Should Experience
Memorable corporate events are those that evoke real sensations in participants. Safety, comfort, care, emotional connection, and ongoing engagement are essential pillars to turn gatherings into impactful experiences. In this article, you’ll discover the key feelings every event participant should experience — and why they define the event’s success.