Live Music at Sheraton São Paulo WTC: Happy Hour in Berrini
Sheraton São Paulo WTC Hotel offers a live music program that turns happy hours in Berrini into unique experiences. From Monday to Thursday, guests and visitors can enjoy piano and vocal performances in the hotel lobby, in an elegant and welcoming atmosphere.
Why Staying at the Sheraton São Paulo WTC Is the Best Choice During the GP
During the São Paulo GP, the Sheraton São Paulo WTC is the ideal accommodation for those seeking convenience, sophistication, and a complete experience. Strategically located with easy access to the Interlagos Circuit, the hotel offers comfortable suites, high-level gastronomy, and special packages for motorsport fans.
My Experience with the WTC Events Center: Excellence in Every Detail
In 2025, we held two of our biggest events at the WTC Events Center — Mulheres de Eventos and MICE Meeting. The flexible structure, prompt service, and prime location made all the difference in the success of our deliveries. We highly recommend the venue as a strategic partner for events of all sizes.
5 Trends That Will Transform Events in 2026
The event industry is undergoing transformation, and 2026 promises to solidify new practices in the sector. With a focus on immersive experiences, sustainability, relevant content, strategic partnerships, and purposeful gastronomy, the WTC Events Center is embracing these trends to deliver more impactful events aligned with the expectations of brands and audiences.
How to Conduct an Efficient Team Meeting
Running an efficient team meeting requires planning, respect for participants’ time, and a suitable environment. Studies show that poorly organized meetings hinder productivity. With a professional and comfortable setting, such as that offered by the WTC Events Center, meetings can become truly productive and strategic gatherings.
5 event formats that showcase the versatility of the WTC Events Center
When we think of events, we often picture lectures, congresses, and conventions — but the reality can be much more creative and diverse. The WTC Events Center is proof of that. Over the years, our versatile spaces and integrated structure have brought to life projects of all formats, combining memorable experiences with a high standard […]
The Future of the Events Industry and the Skills That Will Be in Demand
The events industry is transforming, driven by technology, ESG practices, and demands for personalized experiences. The projected growth for 2025 presents major opportunities but requires professionals who are prepared, adaptable, and aligned with new market demands.
Event Activations: Why They Matter
Event activations are essential strategies to connect brands and people through experience. By using sensory elements, technology, personalization, and co-creation, it’s possible to engage audiences in memorable ways. The WTC Events Center offers the ideal structure to create creative and impactful activations.
Mid-year: the perfect time to align strategies and plan ahead!
July marks the midpoint of the year and is an excellent time for strategic reflection. Meeting your team in person helps align goals, spark ideas, and strengthen organizational culture. The WTC Events Center offers the ideal space for productive gatherings, with complete infrastructure and an inspiring environment.
Sustainable Events: The Environmental Commitment of the WTC Events Center
The events sector has a significant environmental impact, but sustainable practices are becoming essential. The WTC Events Center integrates ecological governance actions, including waste management and conscious use of resources, promoting more responsible events aligned with audience and sponsor expectations.