5 Trends That Will Transform Events in 2026
The event industry is undergoing transformation, and 2026 promises to solidify new practices in the sector. With a focus on immersive experiences, sustainability, relevant content, strategic partnerships, and purposeful gastronomy, the WTC Events Center is embracing these trends to deliver more impactful events aligned with the expectations of brands and audiences.
How to Conduct an Efficient Team Meeting
Running an efficient team meeting requires planning, respect for participants’ time, and a suitable environment. Studies show that poorly organized meetings hinder productivity. With a professional and comfortable setting, such as that offered by the WTC Events Center, meetings can become truly productive and strategic gatherings.
5 event formats that showcase the versatility of the WTC Events Center
When we think of events, we often picture lectures, congresses, and conventions — but the reality can be much more creative and diverse. The WTC Events Center is proof of that. Over the years, our versatile spaces and integrated structure have brought to life projects of all formats, combining memorable experiences with a high standard […]
The Future of the Events Industry and the Skills That Will Be in Demand
The events industry is transforming, driven by technology, ESG practices, and demands for personalized experiences. The projected growth for 2025 presents major opportunities but requires professionals who are prepared, adaptable, and aligned with new market demands.
Event Activations: Why They Matter
Event activations are essential strategies to connect brands and people through experience. By using sensory elements, technology, personalization, and co-creation, it’s possible to engage audiences in memorable ways. The WTC Events Center offers the ideal structure to create creative and impactful activations.
Mid-year: the perfect time to align strategies and plan ahead!
July marks the midpoint of the year and is an excellent time for strategic reflection. Meeting your team in person helps align goals, spark ideas, and strengthen organizational culture. The WTC Events Center offers the ideal space for productive gatherings, with complete infrastructure and an inspiring environment.
Sustainable Events: The Environmental Commitment of the WTC Events Center
The events sector has a significant environmental impact, but sustainable practices are becoming essential. The WTC Events Center integrates ecological governance actions, including waste management and conscious use of resources, promoting more responsible events aligned with audience and sponsor expectations.
3 Reasons to Choose São Paulo for Your Events
São Paulo is the ideal choice for events thanks to its cultural diversity, state-of-the-art infrastructure, and position as a hub for business and opportunities. Discover why the São Paulo capital can transform your event into an unforgettable experience.
São Paulo: The Largest Financial Center in Latin America
São Paulo is the largest financial hub in Latin America and the leading economic center in Brazil. With a diversified economy and modern infrastructure, the city hosts major corporations and global events, reinforcing its strategic importance for business and international trade.
São Paulo: Global Epicenter of Events, Tourism, and Hospitality
São Paulo, the largest city in Brazil and an influential hub in Latin America, is a global epicenter of events, tourism, and hospitality. With world-class infrastructure and a variety of events, the city attracts millions of tourists annually, driving both the local economy and Brazil’s international projection.