Business tourism grows after Carnival and boosts corporate occupancy in São Paulo marks a strategic moment for the city’s economy. With the festive season coming to an end, companies resume their intense schedules of meetings, internal conventions, trainings, and institutional events. This movement directly impacts executive hospitality and reinforces São Paulo’s leadership as the main corporate travel hub in Latin America.
Traditionally, the post-Carnival period signals the beginning of the high corporate season. Starting in March, the calendar of congresses, trade shows, and corporate gatherings gains momentum. As a result, demand for executive accommodation increases, driven by the return of in-person activities and the intensification of business travel.
In this context, Sheraton São Paulo WTC strengthens its position as a reference for corporate audiences. Integrated with the WTC Events Center complex, the hotel offers robust infrastructure, international service standards, and a strategic location in one of the city’s most valued business districts.
The Berrini region concentrates major corporate headquarters and provides easy access to the city’s main roads and airports. This proximity reduces commuting time and optimizes schedules — an increasingly decisive factor for executives and event organizers.
In addition, the integration between hotel and convention center expands opportunities for companies that wish to centralize accommodation and events in a single address. Modular rooms, high-performance audiovisual technology, and specialized technical support make the complex an efficient solution for corporate meetings of different formats.
“The post-Carnival period historically represents a significant warming of the corporate agenda. We observe an increase in demand for executive events and accommodations, especially from companies that prioritize integrated infrastructure and strategic location,” says [SPOKESPERSON NAME], [TITLE] at Sheraton São Paulo WTC.
According to the executive, business tourism remains a key driver of the local economy. “São Paulo maintains leadership in Latin America when it comes to corporate events. Serving this market requires prepared infrastructure, efficient connectivity, and an experience aligned with the expectations of a demanding audience.”
Another factor driving the sector is the consolidation of hybrid and bleisure models. Many professionals extend corporate commitments to include leisure moments, increasing their length of stay in the city and strengthening the surrounding economic ecosystem.
Thus, the end of Carnival does not simply represent a return to routine. It officially marks the beginning of the most intense period of corporate tourism in São Paulo, reaffirming Sheraton São Paulo WTC as a strategic choice for companies seeking executive hospitality, operational efficiency, and presence within the country’s main economic hub.