When we think of events, we often picture lectures, congresses, and conventions — but the reality can be much more creative and diverse. The WTC Events Center is proof of that. Over the years, our versatile spaces and integrated structure have brought to life projects of all formats, combining memorable experiences with a high standard of execution.
Discover 5 types of events that have already taken place here and get inspired to create your own:
1.Indoor Tennis Championship at the Golden Hall
Yes, the Golden Hall became a tennis court! The space hosted an indoor tennis championship with full infrastructure for athletes, audience, and live broadcast. With a high ceiling, expanded capacity, and flexible layout, the venue was adapted for a large-scale sports event.
2.Poker Tournament in Sala São Paulo
Sala São Paulo hosted a high-level poker tournament. The event featured themed decoration, reinforced security, technical support, and all the necessary infrastructure to accommodate players, organizers, and guests.
3.Exclusive Happy Hour in the Presidential Suite
With a privileged view of the city and an intimate setting, the Presidential Suite at the Sheraton São Paulo was the perfect venue for an exclusive happy hour. The occasion brought together guests in a special atmosphere with personalized service and a high-end experience.
4.Fashion Show at the Golden Hall
The versatility of the Golden Hall also makes it ideal for visually driven events. A fashion show held in the venue featured a runway, scenic lighting, and complete infrastructure for the brand, stylists, models, guests, and media.
5.Makeup Workshop in the Ballroom
A makeup workshop held in the Ballroom provided an immersive setting with technical space, audiovisual structure, exhibition area, and reception — combining education, branding, and networking.
These events demonstrate how the WTC Events Center goes beyond the conventional. With over 70 modular rooms, an integrated Sheraton São Paulo hotel, on-site gastronomy, parking, and direct access to shopping and business centers, the venue is ready to host everything from intimate experiences to large-scale productions.
Planning your next event?
Talk to our team and discover how the WTC Events Center can turn your idea into an unforgettable experience!