WTC Events Center is the leading destination for 2026 kick-offs — and the momentum is already building. As the new year approaches, companies are proactively securing strategic calendar spots. Kick-offs and conventions are no longer just internal meetings; they now play a central role in aligning goals, culture, and performance.
This early planning trend reveals a clear pattern: successful events require time, preparation, and the right venue. In this context, the WTC Events Center stands out as the ideal choice, combining the key elements for a high-impact corporate event: location, structure, and integrated operations.
Strategic location is one of the first advantages noticed. Located in the Berrini district, in the southern zone of São Paulo, the WTC Events Center is close to Congonhas Airport and the city’s main corporate avenues. This streamlines logistics for companies from across Brazil and ensures a smooth experience for participants.
In addition, the venue’s infrastructure is a clear competitive edge. The WTC Events Center offers modular rooms, auditoriums of various sizes, a full convention center, and an integrated hotel — all designed to accommodate anything from intimate meetings to large-scale conventions. Technical partners in audiovisual, scenography, streaming, and logistics round out the experience and ensure every event is delivered with precision and impact.
This operational readiness has attracted companies from technology, healthcare, finance, and industry. These organizations are already securing their dates for Q1 2026, proving that planning ahead yields better results. With the date locked in, companies can:
Build campaigns aligned with the event;
Design creative and well-executed activations;
Manage budgets with more flexibility;
Engage internal teams with time and focus.
Another factor driving this trend is that January comes with exclusive offers for events at the WTC Events Center — making the investment even more appealing.
In short, the WTC Events Center is the leading destination for 2026 kick-offs because it delivers everything a corporate event needs to start the year with purpose, impact, and operational excellence. Its top position in the market reflects not only the venue’s structure but also the trust of companies seeking a truly strategic start to the year.